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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

executive compensation. Yet while laws, regulations, and policies have a clear role to play here, they are a relatively expensive and inefficient way for a society to promote responsible conduct and trustworthy business leadership. In the case of bad View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • 14 Jul 2003
  • Research & Ideas

Understaffed and Overworked: What Now?

conversations with their bosses, notes Thomas DeLong, who teaches organizational behavior at Harvard Business School. "I'm amazed that although organizations are willing to set metrics for success in difficult times, so few... View Details
Keywords: by Paul Michelman
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Khanna: There are many reasons why you can have the rug pulled out from under your feet in developing countries. You have capricious behavior on the parts of opportunistic people, if there are no checks and balances to prevent them from... View Details
Keywords: by Sean Silverthorne
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

Operations Management Unit. “We are now able to work on all these rich new sources of visual data.” In a forthcoming paper in the Strategic Management Journal, Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral... View Details
Keywords: by Michael Blanding
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details
Keywords: by Dina Gerdeman
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Related
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

improved girls’ outcomes by moving households’ human capital investments closer to the efficient frontier. This is consistent with an incomplete contracting model, where negotiation allows daughters to strategically cooperate with... View Details
Keywords: Dina Gerdeman
  • 12 Jun 2012
  • First Look

First Look: June 12

shared value: focus on relationships, not on transactions, by using pricing to communicate that you value customers as people; set prices proactively to discourage detrimental behavior and to encourage View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

Carney Abstract This experiment tested whether changing one's nonverbal behavior prior to an important social evaluation could improve performance on the evaluated task. Participants adopted expansive, open (high-power) poses or... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2011
  • Research & Ideas

The Most Powerful Workplace Motivator

little we found in terms of the economic reasons for doing this," Larkin says. "By far, the biggest predictor of this behavior was fear of being socially inferior to one's peers." (Those tempted to boost a paper's usage stats should note... View Details
Keywords: by Carmen Nobel
  • 18 Jul 2011
  • Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

give you fabulous strategic recommendations," he says. "Looking to up-and-comers is not only quite effective in getting great strategic advice but also in motivating these future leaders." Do... View Details
Keywords: by Carmen Nobel
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

or sculpture from the Tate collection, chosen based on the location, weather, and ambient noise surrounding the shaker. “Often there isn't a lot of strategic thinking behind their decision to be in social media” The provocative app is... View Details
Keywords: by Michael Blanding; Education
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved, it became apparent that the... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

identify critical real-world problems as the basis for new research.” “I can’t help people if they don’t know about my work” Interacting with business practitioners is especially helpful in garnering new ideas for behavioral scientists... View Details
Keywords: by Carmen Nobel; Education
  • Web

Frequently Asked Questions | HBS Online

Management Essentials Negotiation Mastery Organizational Leadership Personal Branding Power and Influence for Positive Impact Strategic Financial Analysis Strategy Execution Sustainable Business Strategy Sustainable Investing Transforming... View Details
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2021
  • What Do You Think?

What Does Remote Work Mean for Middle Managers?

managing the execution of existing policies and practices to pursue goals often set by others. Middle managers lead smaller numbers of associates but with more intense interaction, requiring them to balance organization behavior and... View Details
Keywords: by James Heskett