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  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

of them in the digital era. Without it, employees, especially Millennials and Gen Z talent, don’t find their work as meaningful. They don‘t develop the sense of belonging they need to collaborate and deliver innovative solutions to customers. A shared sense of View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • Web

A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

the then-dominant paradigm of scientific management had led managers to believe. The social system, which defined a worker’s relation to her work and to her companions, was not the product of rational engineering but of actual,... View Details
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Customers demand more value and innovation than ever before, but they’re not always willing to pay more for that product or service. In fact, thanks to social media, dissatisfied customers can amplify their opinions about a company’s long... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

social media. “In any organization, you want to make the moral and material coexist.” In a recent paper, Lakshmi Ramarajan, associate professor of business administration at Harvard Business School, and Erin Reid, a professor at McMaster... View Details
Keywords: by Scott Van Voorhis
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Finding Success, Happiness, and Deep Purpose in the Second Half of Life. The book examines the changes in people’s brains as they near middle age that make old ways of doing things—such as constantly working harder—less satisfying and... View Details
Keywords: by Avery Forman
  • April 2011 (Revised April 2011)
  • Exercise

Raptor Oil Company: An Exercise

The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details
Keywords: Decision Choices and Conditions; Cognition and Thinking; Prejudice and Bias; Strategy
Related
  • 02 Mar 2010
  • First Look

First Look: March 2

public purpose and thus merit tax-exempt status. Amid this clamor for accountability, it is tempting to accept the popular view that more accountability is better. But is it feasible, or even desirable, for nonprofit organizations to be... View Details
Keywords: Martha Lagace
  • March 2022
  • Case

Metric

By: Christina Wallace, Rebecca Cink and Maria Lappas
Megan Murday, the founder of Metric, an environmental, social, and corporate governance (ESG) analytics startup, must decide which customer segment to target as a beachhead market. She received positive feedback from a Swiss venture capital (VC) firm, indicating their... View Details
Keywords: Entrepreneurship; Marketing; Mission and Purpose; Customers
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  • 06 Jun 2011
  • Research & Ideas

Why Leaders Lose Their Way

takes on a leadership role, they should ask themselves, "Why do I want to lead?" and "What's the purpose of my leadership?" These questions are simple to ask, but finding the real answers may take decades. If the... View Details
Keywords: by Bill George
  • April 2025 (Revised June 2025)
  • Case

Governing Sustainability in a Shifting Context (A)

By: Lynn S. Paine and Will Hurwitz
In early 2025, boards of directors had to rethink corporate responsibility and sustainability efforts amid rapidly-shifting social, legal, regulatory, and economic forces. While just a few years earlier, calls to address racial justice and climate change reached into... View Details
Keywords: Climate Change; Corporate Governance; Diversity; Leadership; Business or Company Management; Mission and Purpose; Social Media; Race; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Lawfulness; Lawsuits and Litigation; Measurement and Metrics; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Social Issues; Retail Industry; Food and Beverage Industry; Banking Industry; United States
Related
  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

graduated. “Here’s the good news: They got everything they wanted,” Brooks said. “Here’s the bad news: They wanted the wrong thing. The result is that they’re not as happy as they could be. We need to teach a class on happiness,” Brooks concluded. A View Details
Keywords: by Dan Morrell
  • August 2020
  • Case

This Old House of Worship: St. Anthony Shrine (A)

By: Ryan Raffaelli
This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community.... View Details
Keywords: Leadership And Change Management; Turnarounds; Non-profit Management; Leadership; Change Management; Nonprofit Organizations; Management; Religion; Mission and Purpose; Transformation; Organizational Culture; United States
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  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

less worthy a profession. Marketing in the United States benefited mightily from the endorsement of management guru Peter Drucker, who famously stated: "Because its purpose is to create a customer, the business enterprise has two—and... View Details
Keywords: by John Quelch; Advertising
  • 01 Sep 2009
  • First Look

First Look: September 1

Evolution as a System of Governance, due for publication November 2009. The purpose of this monograph is to put forth an original concept of capitalism as a system of governance, including a theory of how it functions at any point in time... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

accountability once a problem of trust arises-a scandal in the sector or in their own organization, questions from citizens or donors who want to know if their money is being well spent, or pressure from regulators to demonstrate that they are serving a public View Details
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • April 2011
  • Supplement

Daniel Kim's Dilemma (B)

By: Bill George and Natalie Kindred
Daniel Kim was considering "blowing the whistle" on his friend, the CEO of a fast-growing startup where Kim had spent most of his professional career. When Kim joined the company, called Cardio-Metric, in 2002, it consisted of seven young engineers (including its two... View Details
Keywords: Ethics; Venture Capital; Revenue; Governance Controls; Governing and Advisory Boards; Management Style; Personal Development and Career; Problems and Challenges; Behavior
Related
  • 10 May 2016
  • First Look

May 10, 2016

before. However, big data will not solve large urban social science questions on its own. Big data has the most value for the study of cities when it allows measurement of the previously opaque, or when it can be coupled with exogenous... View Details
Keywords: Carmen Nobel
  • Web

Japan - Global

global impact. Located in Tokyo, the JRC's primary purpose is to support HBS faculty research and case-writing activities in Japan. The School strives to deepen faculty's understanding of and exposure to Japanese management issues,... View Details