Social Perception - Publications - Faculty & Research

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

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April 2020
Article

The Impostor Syndrome from Luxury Consumption

By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener

The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, because consumers perceive it as an undue privilege. As a result, paradoxically, luxury... View Details

Keywords: Luxury Consumption; Luxury; Spending; Consumer Behavior; Perception

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06 Sep 2016
First Look

September 6, 2016

between portfolio choice and return realizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51573 In Press Journal of Personality and Social Psychology Risky Business: When Humor Increases and Decreases Status By:... View Details

Keywords: Carmen Nobel

30 May 2017
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First Look at New Research and Ideas, May 30

ignoring—advice from others. Across six studies, we find that advisors interpersonally penalize those who ignore their advice. This effect stems from both harsher perceptions of the advice seeker as well as a decrease in advisors’ sense... View Details

Keywords: Sean Silverthorne

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

bring them into the lab and see how they performed and what people thought of them.” As Yeoman’s research shows, AI is often dead-on accurate in pinpointing which products and services people will like. Yet, the research findings also point to a View Details

Keywords: by Dina Gerdeman

05 May 2015
First Look

First Look: May 5

Publications May 2015 Corporate Stewardship: Organizing for Sustainable Effectiveness Leading Socially Responsible, Value-Creating Corporations By: Brown, Daniel, and Rakesh Khurana Abstract—We explore the role of the corporate leader... View Details

Keywords: Carmen Nobel

17 Jul 2012
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First Look: July 17

PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the View Details

Keywords: Sean Silverthorne

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

asserted that negotiation should be a core skill for virtually all managers. Why? How can managers who are not directly involved with deal making assess and hone their own skills on a regular basis? A: Most important managerial problems involve people whose interests... View Details

Keywords: by Martha Lagace

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

Tharian, for example, said "common sense is quite often related to wisdom (from accumulated experience vs. the knowledge that the younger generation acquires so rapidly through social networks)." Noting that Webster's Dictionary... View Details

Keywords: by James Heskett

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

don’t realize that there are material returns associated with helping these workers,” says Fuller, a professor of management practice. “If I told an executive, ‘You could reduce your turnover of key personnel by 3 percent,’ they would say, ‘Where do I sign?’” The... View Details

Keywords: by Danielle Kost; Health

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

of an airliner. Hundreds of hours may go into gathering and analyzing data to sort out exactly what happened and what can be learned. Compare this kind of analysis to what takes place in most organizations after a failure. As noted above, View Details

Keywords: by Amy Edmondson & Mark D. Cannon

26 Sep 2005
Research & Ideas

What Perceived Power Brings to Negotiations

negotiation or, say, your relative position in an organization, but rather a perception of the parties in the negotiation as to how much power you have in that setting. And the second component is that it's relative. While I might feel... View Details

Keywords: by Mallory Stark

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

dishonest behavior to all parts of the company's management system and even to its relationships with outside parties. Managers start to feed misleading information to customers, suppliers, and employees, and the CEO and CFO begin to "manage the numbers" to... View Details

Keywords: by Michael C. Jensen

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

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21 Feb 2017
First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings of Rakuten, she reveals three... View Details

Keywords: Carmen Nobel

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

influence one another. It is leading to advice and training designed to change behaviors that influence perceptions and possibly even increase job opportunities and on-the-job success. The work of Amy Cuddy, a View Details

Keywords: by James Heskett

1991
Chapter

To See Ourselves as Others See Us: The Rewards of Classroom Observation

By: J. E. Austin, A. Sweet and C. Overholt

Keywords: Perception; Education

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September 1979
Article

Impacts of Perceived Environmental Variability of Patterns of Work-Related Communication

By: Michael Tushman

Keywords: Communication; Perception

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August 19, 2015
Article

The Slow Decay and Quick Revival of Self-deception

By: Zoe Chance, Francesca Gino, Michael I. Norton and Dan Ariely

People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when... View Details

Keywords: Self-deception; Cheating; Self-enhancement; Positive Illusions; Motivated Reasoning; Perception; Behavior; Ethics

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