Social Marketing - Publications - Faculty & Research

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Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey today! New Entrepreneurial View Details

2009
Article

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective

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August 2020
Article

Financial Market Risk Perceptions and the Macroeconomy

By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam

We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details

Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment

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2019
Working Paper

The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets

By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno

Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details

Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance

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02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details

2008
Working Paper

Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets

By: Mikolaj Jan Piskorski

Positional advantages arise when actors obtain rewards attached to positions they occupy, but these rewards are not merited by their performance. Existing theory suggests that in competitive markets there should be no positional advantages. This paper proposes a model... View Details

Keywords: Compensation and Benefits; Jobs and Positions; Managerial Roles; Performance Improvement; Alignment; Competitive Advantage; Equality and Inequality

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April 2024 (Revised July 2024)
Case

Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight-Loss Drugs

By: Joseph L. Badaracco, Tom Quinn and John Schultz

Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of... View Details

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May 1998
Article

Assessing Long-Term Promotional Influences on Market Structure

By: Carl Mela, Sunil Gupta and Kamel Jedidi

Keywords: Power and Influence; Markets; Product Marketing

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26 Jan 2015
News

What You Can Expect For Social Video in 2015

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Hands-on Learning About Global Markets | MBA

Hands-on Learning About Global Markets By Jennifer Gillespie on September 21, 2023 Share via Facebook Share via LinkedIn Print Share via email The challenge posed to students in HBS’s FIELD Global Capstone (FGC) course sounds a bit like a... View Details

November 2013
Article

Which U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies

By: Joseph Gerakos, Joseph Piotroski and Suraj Srinivasan

This paper examines how different types of interactions with U.S. markets by non-U.S. firms are associated with higher level of CEO pay, greater emphasis on incentive-based compensation, and smaller pay gap with U.S. firms. Using a sample of CEOs of UK firms and using... View Details

Keywords: CEO Compensation; International Pay; Incentives; Cross-listing; United Kingdom; Motivation and Incentives; Executive Compensation; Globalization; Corporate Governance; United Kingdom; United States

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Research Summary

Overview

Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details

Keywords: Organizational Behavior; Strategy; Social Evaluation; Entrepreneurship; Social Innovation; Social Movements; Non-market Strategy; Corporate Sustainability

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Lessons from History - Creating Emerging Markets

Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging Markets project (CEM), in collaboration with the HBS India... View Details

March–April 2012
Article

The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure

By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz

This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details

Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry

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2.1.3 Classroom Recording, Photography & Social Media | MBA

2.1.3 Classroom Recording, Photography & Social Media The case and field methods, the hallmark pedagogies of Harvard Business School, are rooted in candid classroom discussion, relying on the open exchange of information and ideas, and... View Details

01 Aug 2018
What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

policies. At the risk of oversimplification, the argument is that globalization combined with free markets has created disruptions that have led to social costs. This has fostered populist governments who... View Details

Keywords: by James Heskett

01 Jun 2000
News

Social Capital Markets: Creating Value in the Nonprofit World

conditions of the distribution of capital on nonprofit management and organizational performance. He will also investigate how the availability of capital at various stages of an organization's evolution affects its growth. Jed Emerson has been engaged in the... View Details

Keywords: Anne Kavanagh

01 Dec 2002
News

Building a Network for Social Enterprise in Latin America

Consortium between Universidad de San Andrés, Universidad Torcuato Di Tella, and CEDES (a public policy think tank), Argentina Faculdade de Economia, Universidade de São Paulo, Brazil The HBS Initiative on Social Enterprise (ISE) was... View Details