Shares - Publications - Faculty & Research

30 Jan 2020
News

Harvard Business School professor shares 4 tips to find your 'edge'

July 2023
Article

Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users

By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg

Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with... View Details

Keywords: Social Media; Emotions

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17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

The so-called chicken-and-egg problem is arguably the most discussed and most obvious business dilemma in the sharing economy. Platform providers–like Uber, Airbnb, or Etsy–rely on both consumers and producers to create and sustain a... View Details

Keywords: by Carmen Nobel; Service

2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

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October 2017
Article

Progress In Interoperability: Measuring US Hospitals' Engagement In Sharing Patient Data

By: A Jay Holmgren, Vaishali Patel and Julia Adler-Milstein

Achieving an interoperable health care system remains a top US policy priority. Despite substantial efforts to encourage interoperability, the first set of national data in 2014 suggested that hospitals’ engagement levels were low. With 2015 data now available, we... View Details

Keywords: Health; Technology; Electronic Health Records; Health Care and Treatment; Data and Data Sets; Technology Networks; Policy; United States

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March 2006 (Revised March 2010)
Teaching Note

Peer-to-Peer File Sharing and the Market for Digital Information Goods (TN)

By: Ramon Casadesus-Masanell, Andres Hervas-Drane and Jordan Mitchell

Keywords: Information Technology

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September 1983 (Revised June 1985)
Background Note

Note on Income Recognition, Results of Operations, and Earnings per Share

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29 Sep 2020
News

Companies Used to Share How Each Dollar of Revenue Was Spent

11 Feb 2013
News

Apple Margin Squeeze Has No Easy Fix Amid 33% Share Drop

11 Jun 2021
News

Legendary CEO Shares Four Ways To Get Employees Jazzed Up Again

November 2016 (Revised February 2017)
Case

CVS Health: Redefining the Value Proposition

By: Michael E. Porter, Jorge Ramirez-Vallejo and Alexandra Houghtalin

This case explores how a company can use shared value as a lens to think about competition and strategy choices in a challenging and evolving industry. The case takes a historical look at the structure of the retail pharmacy industry and the changing nature of rivalry... View Details

Keywords: Shared Value; Pharmacy; Health Care; Strategy; Competitive Strategy; Retail Industry; Pharmaceutical Industry; United States

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