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- All HBS Web
(786)
- News (145)
- Research (540)
- Events (1)
- Multimedia (1)
- Faculty Publications (205)
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- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
retention in this Q&A. Making the Move to General Manager Managers face a critical transition when they rise from functional expert to general manager. It's an exciting shift but it's also fraught with pitfalls. A new executive... View Details
Keywords: by Sean Silverthorne
- 05 Nov 2012
- Research & Ideas
What Wall Street Doesn’t Understand About International Trade
on with X.” Global sales are critical to the success of most big businesses. In fact, for companies in the S&P 500, some 46 percent of sales came from outside the United States in 2011. "When nearly half... View Details
Keywords: by Carmen Nobel
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on... View Details
Keywords: by Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase... View Details
Keywords: Martha Lagace
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both companies at a breathtaking pace.... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
day, 7 days a week and is available from one's own home without a trip. While Amazon has been compared to Walmart, it's probably most apt to compare Amazon to category killers. Amazon's sales are only a fraction of Walmart's, but like... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
your weaker distributors and upgrade your sales force by recruiting those sacked by other companies. 6. Adjust pricing tactics. Customers will be shopping around for the best deals. You do not necessarily... View Details
Keywords: by John Quelch
- 09 Feb 2016
- First Look
February 9, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50453 November 2, 2015 Harvard Business Review The Best Ways to Hire Salespeople By: Cespedes, Frank V., and Daniel Weinfurter Abstract—Companies typically spend more on hiring in View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
would acting in time, i.e., not waiting until politics demands action, make a difference? What should our policy actually be? We need to get energy policy right this time—Gallagher and her colleagues help lead the way. The Cost Structure, Customer Profitability, and... View Details
Keywords: Martha Lagace
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
Soaring COVID-19 cases are forcing government officials to confront a critical question: Should they lock down the economy further? Whether to curb activities like indoor dining might seem like a simple choice, but the decision to ease... View Details
- 04 Jan 2021
- What Do You Think?
How Do We Sustain Organization Diversity?
successes, the distraction of a later effort to improve gender diversity, the disproportionate number of Black employees laid off in a major downsizing, a drop in the number of Black candidates in the pipeline, and weak retention of those... View Details
Keywords: by James Heskett
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
even though they do not control all the resources—manufacturing and service, for example—needed to achieve the desired results. There is a good reason for this discrepancy. By explicitly setting the span of accountability wider than the span of control, executives can... View Details
Keywords: by Robert Simons
- 18 Jul 2006
- First Look
First Look: July 18, 2006
Working PapersNone available this week Cases & Course MaterialsThe Company Sale Process Author:William E. Fruhan Jr. Harvard Business School Note 206-108 Lays out the steps, timeline, and process by which a company is sold.... View Details
Keywords: Sean Silverthorne
- 05 Sep 2012
- First Look
First Look: September 5
scientists that may be due to a performance management system that leaves top performing employees slighted by the practice of uniform ratings. In an effort to retain top employees, the company institutes a forced distribution model of... View Details
Keywords: Sean Silverthorne
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
activities differ as well, as creating and marketing a wine brand typically diverges from the approach used to develop a beer label. Finally, sales force synergies appear minimal, as a single View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to move products and achieve View Details
Keywords: by Rosabeth Moss Kanter
- 13 May 2008
- First Look
First Look: May 13, 2008
These performance differences appear to be partially explained by the buy-side's higher retention of poor-performing analysts and by differences in performance benchmarks used to evaluate buy- and sell-side analysts. Cases & Course... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets. Because she wanted to reach women who did not necessarily... View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
forced that company into bankruptcy. The acquisition further strengthened American Home Products's new animal health unit and its established prescription drug line. In 1987, predating the Robbins transaction and the View Details
- 30 Jun 2015
- First Look
First Look: June 30, 2015
that sales representatives, who were responsible for a large portfolio of imaging products, were not giving enough attention to Ultrasound. He was wondering if change in the size and compensation structure of the View Details
Keywords: Carmen Nobel