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Show Results For
- All HBS Web
(1,052)
- People (1)
- News (139)
- Research (819)
- Events (7)
- Multimedia (4)
- Faculty Publications (219)
- 01 Nov 2017
- What Do You Think?
What Are the Real Lessons of the Wells Fargo Case?
Fargo was asking its sales force to sell 8 products (‘Going for gr-eight’) to customers that needed fewer products.” This was coupled, as Thomas Dean put it, “with high, high pressure on line employees to perform or be fired.” Hamad... View Details
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan... View Details
Keywords: by Sean Silverthorne
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
occurred early in 1995 that revealed the commitment of the executive leadership team both to the new strategy and to the Balanced Scorecard. The winter (first quarter) of 1995 was unusually warm in North America. Sales of home heating oil... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
corporate leaders about the purpose of and means for change. In effect these two approaches to organizational change represent theories in use by senior executives and the consultants and academics who advise them. By "theory in... View Details
Keywords: by Michael Beer & Nitin Nohria
- Article
Selling to Many Countries Within the U.S.
By: Frank V. Cespedes and Michael Wong
In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details
Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States
Cespedes, Frank V., and Michael Wong. "Selling to Many Countries Within the U.S." MIT Sloan Management Review 52, no. 1 (Fall 2010).
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
(2011), idiosyncratic shocks to the sales growth of large firms are positively and significantly correlated with GDP growth in our emerging markets sample. Relatedly, the negative impact of exchange rate shocks has a more acute impact on... View Details
Keywords: Dina Gerdeman
- 03 Nov 2009
- First Look
First Look: Nov. 3
Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details
Keywords: Martha Lagace
- 19 Feb 2013
- First Look
First Look: Feb. 19
B. Yoffie Publication:Journal of Economic Perspectives Abstract The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York... View Details
Keywords: Sean Silverthorne
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
components. While the number of LEGO-branded items grew, sales did not, and in 1998 the company suffered its first financial loss. "Their top-line growth was slowing down but their cost was accelerating, so they were starting to lose... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
cheat more when cheating is more lucrative, but we find that the effect of performance-based pay rates on dishonesty depends on how readily people can compare their pay rate to that of others. In Experiment 1, participants were paid 5... View Details
- Web
Profiles - MBA
people together, and shape the future. Find Shlomo on LinkedIn . BIOENGINEERING (SB) QUINCY 2021 Cohort 3 Eva Cai "As a perpetual learner and bioengineer, I am excited to explore how business perspectives can shape and improve the View Details
- 12 Oct 2021
- Research & Ideas
What Actually Draws Sports Fans to Games? It's Not Star Athletes.
governing player drafts, free agency, revenue sharing, salary caps, and even ticket prices. Tickets must be sold at face value under league rules, eliminating the unauthorized sales of tickets at higher prices by third parties. Other... View Details
- 09 Apr 2018
- Sharpening Your Skills
The Dark Side of Performance Bonuses
Quotas Motivate the Sales Force Best Bonus programs are effective for motivating sales people, but also costly for companies to maintain. Which compensation schemes work best?... View Details
Keywords: by Sean Silverthorne
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
the dynamic effect of sales calls across heterogeneous doctors, we provide guidance on the design of optimal call patterns for route sales. Our analyses reveal that the long-term persistence View Details
Keywords: Sean Silverthorne
- Web
Topics - HBS Working Knowledge
(9) Nationality (2) Natural Disasters (4) Natural Environment (204) Negotiation Deal (1) Negotiation Offer (1) Negotiation Participants (1) Negotiation Preparation (3) Negotiation Process (4) Negotiation Style (4) Negotiation Tactics (15) Negotiation (81) Network View Details
- 26 Apr 2011
- First Look
First Look: April 26
PapersThe Impact of Forward-Looking Metrics on Employee Decision Making Authors:Pablo, F. Casas-Arce, Asís Martínez-Jerez, and V.G. Narayanan Abstract This paper analyzes the effects of providing forward-looking metrics on employee... View Details
Keywords: Sean Silverthorne
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does online advertising become less View Details
Keywords: Sean Silverthorne
- Web
Entrepreneurial Management Curriculum - Faculty & Research
managers at all types of organizations (e.g., small companies, large companies, non-profits, and public servants) become more effective at enhancing the value of those organizations. HBS professor Ken Andrews described three roles for the... View Details
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
“There was not a single person or car,” he recalls. The eerily quiet scene was a jarring reminder that the pandemic was taking a huge toll on many businesses that saw sales and revenue figures abruptly plummet. Rouen and two fellow... View Details
Keywords: by Lane Lambert