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Show Results For
- All HBS Web
(4,067)
- People (5)
- News (810)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
- October 2019 (Revised May 2021)
- Supplement
Gupta Media: Governors Ball Ad Spending and Ticket Sales Data
By: V. Kasturi Rangan and Courtney Han
- September 2019 (Revised March 2020)
- Teaching Note
Roush Performance: How to Design a Sales Force Compensation Plan
By: Doug J. Chung
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 07 Mar 2024
- News
Integrating Digital Tools into Every Stage of Your Sales Strategy
- October 2017
- Case
Pricing PatientPing
By: Frank V. Cespedes, Julia Kelley and Amram Migdal
In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time... View Details
Keywords: Pricing; Health Tech; Health Technology; Marketing; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Technology Industry; Boston; North America; Massachusetts; United States
Cespedes, Frank V., Julia Kelley, and Amram Migdal. "Pricing PatientPing." Harvard Business School Case 818-017, October 2017.
The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training
This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model takes into account many of the key elements that constitute a realistic... View Details
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal... View Details
- Article
Study: More Frequent Sales Quotas Help Volume but Hurt Profits
By: Doug J. Chung and Das Narayandas
Chung, Doug J., and Das Narayandas. "Study: More Frequent Sales Quotas Help Volume but Hurt Profits." Harvard Business Review (website) (August 14, 2017).
- May 2011
- Teaching Note
Baria Planning Solutions, Inc.: Fixing the Sales Process (Brief Case)
By: Steven C. Wheelwright and William Schmidt
Teaching Note for 4568. View Details
- 31 Aug 2016
- News
Novartis Taps Biosimilar Experience in Europe to Snag U.S. Sales
- 23 Oct 2020
- News
Now Is the Time to Shake Up Your Sales Processes
- 05 Dec 2023
- Research & Ideas
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
Virtual tours helped propel homebuying through the height of COVID-19. But now that life is back to normal, new research finds these 3D tours don’t significantly boost sale prices and may even prolong a property’s time on the market. When factoring in the quality of... View Details
- September 19, 2014
- Article
How to Focus Your Sales Team on the Right Effectiveness Metrics.
By: Frank V. Cespedes
Keywords: Sales
Cespedes, Frank V. "How to Focus Your Sales Team on the Right Effectiveness Metrics." ChiefExecutive.net (September 19, 2014).
- Research Summary
The Effects of Firm Size and Sales Growth Rate on Inventory Turnover Performance in the U.S. Retail Sector
We review and extend recent academic literature on the inventory turnover performance of public-listed U.S. retailers using firm-level financial data. Past research has shown that there is a large variation in the inventory turnover performance of retailers across... View Details
- November 1988
- Article
Impact of Sales Promotions on When, What, and How Much to Buy
By: Sunil Gupta
Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
the best chance of ringing in a sale if the considered product is surrounded by related items in the same category, rather than a mishmash of random, unrelated items, Karmarkar says. In other words, if a consumer clicks on the Bananagrams... View Details
- July 2017
- Article
What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns?
By: Kenneth A. Froot, Namho Kang, Gideon Ozik and Ronnie Sadka
We develop real-time proxies of retail corporate sales from multiple sources, including approximately 50 million mobile devices. These measures contain information from both the earnings quarter (within quarter) and the period between that quarter's end and the... View Details
Froot, Kenneth A., Namho Kang, Gideon Ozik, and Ronnie Sadka. "What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns?" Journal of Financial Economics 125, no. 1 (July 2017): 143–162. (Revised from NBER Working Paper No. 22366, June 2016, Harvard Business School Working Paper No. 16-123, April 2016.)
- January 1996
- Article
Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales
By: A. Raman and M. Fisher
Raman, A., and M. Fisher. "Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales." Operations Research 44, no. 4 (January 1996): 87–99.
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- July 1991
- Supplement
Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing. View Details
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (B)." Harvard Business School Supplement 591-112, July 1991.