Reputations - Publications - Faculty & Research

May–June 2023
Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details

Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills

Citation

Register to Read

30 May 2005
Research & Ideas

Six Steps for Making Your Threat Credible

someone onboard, he will have a harder time refusing the recruit's demands. Because the HR department has less to lose if the recruit walks away, its own threats (such as "This is the most we can offer") are more credible. 5. Create and leverage a View Details

Keywords: by Deepak Malhotra

Research Summary

Dissertation Summary

From a contractual viewpoint, the employment relations observed in the early 1960s in large unionized manufacturing firms in the U.S. and Japan represented two contrasting cases. Employment relations in the U.S. were based largely on explicit, elaborate, and... View Details

October 2014
Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin

In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details

Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America

Citation

Educators

29 Mar 2022
Book

5 Qualities That Help Companies Thrive for Decades—Even Centuries

“In India, you often encounter a really strong set of value-driven businesses. And it’s an interesting question why.” Reputation is an especially strong attribute of long-haul companies, adds Khanna. “I really think of it as an asset that... View Details

Keywords: by Sean Silverthorne

09 Apr 2018
Sharpening Your Skills

The Dark Side of Performance Bonuses

fosters corruption. The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior Let’s say your company’s reputation depends upon the ethical behavior of your staff. To encourage that value in employees, is it better to promote good... View Details

Keywords: by Sean Silverthorne

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

four-drive ecosystem Acquire/Achieve On the organizational level this drive is usually met through the compensation and rewards system. Best practices include: Pay as well as competitors. There can be exceptions; the need to acquire applies to intangibles as well.... View Details

Keywords: by Boris Groysberg and Robin Abrahams

21 Aug 2013
Research & Ideas

What Went Wrong at J.C. Penney?

vendors to carry out the store-within-a-store concept. If cash is in short supply, they're worried about getting paid, not to mention their concern about the diminished reputation of the overarching brand. Finally, the corporate... View Details

Keywords: by Jim Aisner; Retail

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

for shares. These include requiring participating preferred with a high cumulative dividend, redemption rights exercisable after only several years, and ratchet anti-dilution protection with no cap. One must ask, what's the reputation of... View Details

Keywords: by Staff

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process. "I have always been interested in how companies form their reputations, not only restaurants and hotels but also schools and doctors," says Luca. How... View Details

Keywords: by Michael Blanding; Food & Beverage

17 Jan 2023
Cold Call Podcast

Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

Keywords: Re: Geoffrey G. Jones; Consumer Products

18 Dec 2013
HBS Case

Lessons from the Lance Armstrong Cheating Scandal

Cyclist Lance Armstrong overcame incredible personal adversity to reach the highest levels of success. Then, just as spectacularly, he fell from grace in a public scandal that destroyed not only his reputation, but also the reputations of... View Details

Keywords: by Michael Blanding; Sports

04 Aug 2003
Research & Ideas

Shackleton: An Entrepreneur of Survival

"Entrepreneurship is the relentless pursuit of opportunity without regard to resources currently controlled." That's a great definition, and it was true of Shackleton when his objective was to walk across Antarctica. He had to pursue opportunity. He had no... View Details

Keywords: by Martha Lagace

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

hoarders, who hold back their hardest workers from moving on. “Many of the best people are ambitious, and if they feel blocked from advancing, they’ll leave to look for respect and status,” Cespedes says. “The best sales leaders are what I call talent magnets; they... View Details

Keywords: by Dina Gerdeman

13 Mar 2023
Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

through team-building efforts may have broad implications outside hospital systems to community health centers and beyond, the authors write. Much like the camaraderie formed in the armed forces during basic training, teams that spend formative years together may want... View Details

Keywords: by Rachel Layne; Health

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your brand is for you to make clear. As a... View Details

Keywords: by Julia Austin

15 Aug 2022
Book

University of the Future: Finding the Next World Leaders in Higher Ed

early Republic, and several became notable national institutions of international repute under the Nationalist government. They educated young Chinese leaders from the back country of Free China during World War II. They survived war,... View Details

Keywords: by Dina Gerdeman; Education

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

reputation is attractive,” she says. Not only that, “those companies are more steady and less volatile. They do not go through huge ethical collapses. They’re well-managed, and they’re able to respond [to challenges].” In addition, in... View Details

Keywords: by Lane Lambert

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

manufacturing processes and stem reputational damage. In one of the costliest recalls in history, Johnson & Johnson spent more than $100 million in 1982 (more than $260 million in today’s dollars) to recall 31 million bottles of... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

19 Apr 2004
Research & Ideas

Birth of the American Salesman

pots and pans and numerous other items, became chairman of Alcoa. Edward Prizer, who became president of Vacuum Oil in 1918, made his reputation by organizing the firm's domestic and foreign sales operations. Clarence Mott Woolley,... View Details

Keywords: by Laura Linard

Publications