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  • 08 May 2025
  • HBS Seminar

Ramesh Johari, Stanford

  • 2020
  • Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
Related

    Eliminating unintended bias in personalized policies using Bias Eliminating Adapted Trees (BEAT) - PNAS

    An inherent risk of algorithmic personalization is disproportionate targeting of individuals from certain groups (or demographic characteristics such as gender or race), even when the decision maker does not intend to discriminate based on those... View Details

    • 20 Jan 2010
    • First Look

    First Look: Jan. 20

    about the random coefficients logit can be attributed to the lack of cross-level inference in previous research. To overcome this deficiency, we design several Monte Carlo experiments to show what the model... View Details
    Keywords: Martha Lagace
    • 26 Oct 2020
    • Blog Post

    12 Weeks of VC Summer: Remote Edition

    would I be able to pick up the necessary skills to succeed in a new role and build meaningful relationships with the team and the entrepreneurs? Would I enjoy this experience? I had some previous experience working remotely, but being new... View Details
    Keywords: Venture Capital / Private Equity
    • June 2021
    • Article

    The Role of Beliefs in Driving Gender Discrimination

    By: Katherine B. Coffman, Christine L. Exley and Muriel Niederle
    While there is ample evidence of discrimination against women in the workplace, it can be difficult to understand what factors contribute to discriminatory behavior. We use an experiment to both document discrimination and unpack its sources. First, we show that, on... View Details
    Keywords: Gender Discrimination; Behavioral Decision Making; Gender; Attitudes; Prejudice and Bias; Economics; Behavior; Decision Making
    Related
    • January–February 2024
    • Article

    Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments

    By: Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan and Rengaraj Venkatesh
    Problem Definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients... View Details
    Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; Performance Improvement
    Related
    • 06 Mar 2018
    • First Look

    First Look at Research and Ideas, March 6, 2018

    experiences and firm performance. We decompose the variance of 58,294 face-to-face transactions, quantifying the relative importance of customer, employee, process, location, and market-level effects on customer satisfaction. In our... View Details
    Keywords: Sean Silverthorne
    • Article

    Effects of Description of Options on Parental Perinatal Decision-Making

    By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff
    Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details
    Keywords: Decision Making; Values and Beliefs; Personal Characteristics; Attitudes; Motivation and Incentives; Family and Family Relationships; Health Care and Treatment
    Related
    • 23 Feb 2015
    • Research & Ideas

    How to Break the Expert’s Curse

    research: How do you help experts help novices?” Researchers refer to the problem as the "curse of knowledge." Zhang is on a mission to break the curse. In her research on the psychology of rediscovery, she's looking into how experts can rediscover the View Details
    Keywords: by Carmen Nobel; Education
    • Research Summary

    Overview

    By: Iavor I. Bojinov
    Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
    • 2010
    • Chapter

    Business Groups in Historical Perspectives

    By: Geoffrey Jones and Asli M. Colpan
    Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details
    Keywords: Business History; Management Skills; Emerging Markets; Alliances; Groups and Teams; Competitive Advantage; Great Britain
    Related

      Changes in Quality of Care After Hospital Mergers and Acquisitions

      The hospital industry has consolidated substantially during the past two decades and at an accelerated pace since 2010. Multiple studies have shown that hospital mergers have led to higher prices for commercially insured patients, but research about effects on... View Details

      • September 2022 (Revised August 2023)
      • Case

      Audrey Tang: Using Technology to Strengthen Democracy in Taiwan

      By: Shikhar Ghosh and Shweta Bagai
      Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details
      Keywords: Democracy; Internet; Web Technology; Digital Transformation; Digital Platform; COVID; Information Technology; Applications and Software; Governance; Entrepreneurship; Governing Rules, Regulations, and Reforms; Innovation and Invention; Taiwan; China; Asia
      Related
      • May 2019
      • Supplement

      Kjell and Company: Motivating Salespeople with Incentive Compensation (D)

      By: Doug J. Chung
      Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details
      Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
      Related
      • Research Summary

      Overview

      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
      • 2025
      • Working Paper

      Antitrust Platform Regulation and Entrepreneurship: Evidence from China

      By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu
      Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details
      Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Governing Rules, Regulations, and Reforms; Competition; Venture Capital; Market Entry and Exit; Supply and Industry; China
      Related
      • 14 May 2012
      • Research & Ideas

      Breaking the Smartphone Addiction

      employees to take better control of both their workdays and their lives. Excerpt From sleeping With Your Smartphone It all began with an experiment that my research associate and collaborator, Jessica... View Details
      Keywords: by Leslie A. Perlow
      • 14 Jul 2006
      • Op-Ed

      The Case for Consumer-Driven Medicaid

      legislators who decline to raise taxes and, instead, attempt to control these costs, face three choices: Cut Medicaid expenses through reductions in enrollment, benefits, and provider reimbursement; cut other state expenditures for the... View Details
      Keywords: by Regina E. Herzlinger
      • 05 Dec 2011
      • Research & Ideas

      It’s Alive! Business Scholars Turn to Experimental Research

      year, an experiment can explain why it happens. "Field data will tell you that a mouse went over there," says Teixeira, who often uses CLER's infrared eye tracker to study how people respond to online advertisements. "But without a View Details
      Keywords: by Carmen Nobel