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2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Public Administration Industry; Public Administration Industry; Public Administration Industry; Europe; North and Central America

April 2023
Article

The Stock Market Valuation of Human Capital Creation

By: Ethan Rouen and Matthias Regier

We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between... View Details

Keywords: Intangibles; Valuation; Human Capital; Investment Return

May 2010
Article

Aggregate Market Reaction to Earnings Announcements

By: William Cready and Umit G Gurun

This analysis identifies a distinct immediate announcement period negative relation between earnings announcement surprises and aggregate market returns. Such a relation implies that market participants use earnings information in forming expectations about expected... View Details

Keywords: Aggregate Earnings; Investment Return; United States

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July – August 2008
Article

Should You Invest in the Long Tail?

By: Anita Elberse

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details

Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry

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June 2014
Article

The Capitalist's Dilemma

By: Clayton M. Christensen and Derek C. M. van Bever

Sixty months after the 2008 recession ended, the economy was still sputtering, producing disappointing growth and job numbers. Corporations seemed stuck: Despite low interest rates, they were sitting on massive piles of cash and failing to invest in new initiatives. In... View Details

Keywords: Capital Investments; Creating Markets; Evaluating Business Investments; Innovation; Emerging Markets; Investment; Economic Growth; Capital; Innovation and Invention

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January 2007 (Revised December 2007)
Case

PSI: Social Marketing Clean Water

By: V. Kasturi Rangan, Nava Ashraf and Marie Bell

Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details

Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details

Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States

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2023
Working Paper

The Stock Market and Bank Risk-Taking

By: David S. Scharfstein and Antonio Falato

Using confidential supervisory risk ratings, we document that banks increase risk after they go public compared to a control group of banks that filed to go public but withdrew their filings for plausibly exogenous reasons. The increase in risk increases short-term... View Details

Keywords: Risk and Uncertainty; Banks and Banking; Going Public; Performance; Stocks

October 2016
Case

Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)

By: Joshua Margolis, Amram Migdal and Kerry Herman

The case addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of Minister of Communications Moshe Kahlon in 2009-2010. The case highlights the challenges faced by a politician attempting to institute... View Details

2023
Working Paper

The Market for CEOs: Evidence from Private Equity

By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov

Most research on the CEO labor market studies public company CEOs while largely ignoring CEOs in private equity (PE) funded companies. We fill this gap by studying the market for CEOs among U.S. companies purchased by PE firms in large leveraged buyout transactions.... View Details

Keywords: CEOs; Jobs and Positions; Ownership; Recruitment

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February 2008
Course Overview Note

Conceptual Overview of Real Estate Options in Emerging Markets

By: Nicolas P. Retsinas and Ben Creo

A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate... View Details

Keywords: Emerging Markets; Investment; Situation or Environment; Cases; Curriculum and Courses; Real Estate Industry

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry

1995
Chapter

Financial Infrastructure and Public Policy: A Functional Perspective

By: Robert C. Merton and Zvi Bodie

Keywords: Financial Markets; Financial Institutions; Policy; Government and Politics; Business and Government Relations; Banking Industry; Financial Services Industry

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

travel abroad freely, and it still doesn't allow many ideas to cross its borders. Consequently, while it may be true that multinational companies can invest in China more easily than they can in India, managers in India are more inclined... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

10 Jun 2010
Working Paper Summaries

Corporate Governance and Internal Capital Markets

Keywords: by Zacharias Sautner & Belén Villalonga

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia

1999
Other Unpublished Work

Executive Ownership and Control in Newly Public Firms: The Role of Venture Capitalists

By: Malcolm Baker and Paul Gompers

We study the implications of CEO equity ownership for incentives and control in a sample of 1,011 newly public firms. Before an initial public offering, equity investments by venture capitalists reduce CEO ownership by about half, from an average of 35 percent to 19... View Details

Keywords: Equity; Ownership; Motivation and Incentives; Initial Public Offering; Investment; Venture Capital; Managerial Roles; Cost Management; Governance Controls; Executive Compensation

Article

Coming to America: IPOs from Emerging Market Issuers

By: Robert Bruner, Susan Chaplinsky and Latha Ramchand

We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs... View Details

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August 1994
Background Note

World Pension Fund Markets

By: Jay O. Light and Jon Headley

Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom. View Details

Keywords: Retirement; Management Analysis, Tools, and Techniques; Investment Funds; United States; United Kingdom

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