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- All HBS Web (1,578)
- Faculty Publications (431)
- 30 Sep 2002
- Research & Ideas
Your Crisis Response Plan: The Ten Effective Elements
Organizations inevitably face crises, but few are well prepared to deal with them. The following elements summarize the findings of research and experience about what it takes to respond effectively in crisis situations. The accompanying... View Details
Keywords: by Michael Watkins
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
on intangible capabilities, such as the ability to assess the value of the knowledge and skills that are already present within the firm and in some instances within its... View Details
- June 2005 (Revised March 2007)
- Case
ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana
By June 2004, ACHAP, a three-way partnership of The Bill and Melinda Gates Foundation, Merck, and the Botswana government, had committed nearly $60 million of the $100 million toward various AIDS education, prevention, and treatment programs. It was time to evaluate... View Details
Keywords: Business or Company Management; Growth and Development Strategy; Social Marketing; Corporate Social Responsibility and Impact; Performance Evaluation; Business and Government Relations; Partners and Partnerships; Health Industry
Rangan, V. Kasturi. "ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana." Harvard Business School Case 505-057, June 2005. (Revised March 2007.)
- September 1990 (Revised November 1991)
- Case
Merck & Co., Inc. (B)
In late 1986, Merck revised its performance review and pay practices. The most important change was a shift from an absolute rating system to a forced-distribution system in which managers are forced to adhere to a given distribution of performance ratings. Other major... View Details
Murphy, Kevin J. "Merck & Co., Inc. (B)." Harvard Business School Case 491-006, September 1990. (Revised November 1991.)
- June 1992 (Revised May 1996)
- Case
Xerox Corp.: Leadership Through Quality (B)
Provides an evaluation of the "Leadership Through Quality" effort at Xerox. The assessment includes both negative and positive factors based on extensive interviews and surveys. Based on this assessment, a plan of action is determined and presented which was endorsed... View Details
Jick, Todd D. "Xerox Corp.: Leadership Through Quality (B)." Harvard Business School Case 492-045, June 1992. (Revised May 1996.)
- Web
Institutions, Macroeconomics, and the Global Economy - Course Catalog
can be used to evaluate how globalization is likely to change the performance of specific markets and thus assess the associated risks and... View Details
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
Benchmarks: Do Boards Follow the Informativeness Principle? By: Ma, Paul, Jee Eun Shin, and Charles C.Y. Wang Abstract—Relative total shareholder return (rTSR) is increasingly used to incentivize and View Details
Keywords: Sean Silverthorne
- November 2011 (Revised September 2012)
- Case
Underwater Engineer at Intel Corporation
Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details
Mayfield, E. Scott. "Underwater Engineer at Intel Corporation." Harvard Business School Case 212-047, November 2011. (Revised September 2012.)
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- Web
Field Course: Ideation and Prototyping for Innovation - Course Catalog
research skills to facilitate understanding: Whether a problem is worth pursuing, including assessment of 1) the strength of customers’ unmet needs; 2) whether the problem can be solved — but hasn’t yet been solved; 3) market size; View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
Dominique Senequier, have been asked to review and assess the governance model the firm uses for majority-owned companies in its portfolio. The case describes the governance model View Details
Keywords: Sean Silverthorne
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
Psychology Preferences for Experienced Versus Remembered Happiness By: Mogilner, Cassie, and Michael I. Norton Abstract—Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective View Details
Keywords: by Sean Silverthorne
- 2007
- Report
State of the Region Report 2007: Doing Business at the Top of Europe
By: Christian H.M. Ketels
The 2007 State of the Region Report is the fourth edition in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region. The Report is organized into three parts: Part A of the Report describes the motivation for regional... View Details
Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Performance Effectiveness; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries
Ketels, Christian H.M. "State of the Region Report 2007: Doing Business at the Top of Europe." Report Series, Baltic Development Forum, Copenhagen, November 2007.
- 8:30 AM – 6:45 PM EST, 02 Dec 2020
- Virtual Programming
Building Resilient Organizations for Turbulent Times: Pathways for Driving Deep Change
Leaders of resilient organizations are masters of not only reacting to adversity but also of using headwinds to adapt and come out stronger.?This interactive program will provide a comprehensive model for how to develop and guide successful change within organizations.... View Details
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
fracking and nuclear, as well as some thoughts on a path forward. Fracking The Intergovernmental Panel on Climate Change Fifth Assessment Report's focus on managing cumulative CO2 emissions makes sense to me... View Details
- 20 Feb 2019
- Blog Post
Part 1: Military Transition and the JD/MBA - Setting Career Goals
a LSAT course and applied to both HBS and HLS. Now, in 2019, I confess that it is not over – and I’d be lying if I said it was easy. Having advised dozens of veterans... View Details
- Research Summary
Overview
By: Olivia S. Kim
My research examines how firms and households make financial decisions, with a focus on the role of the family. My work evaluates how financial regulations shape credit and consumption disparities within the household and the extent to which business owners' family... View Details
- March 2015 (Revised May 2018)
- Case
JPMorgan Chase: Tapping an Overlooked Talent Pool
By: Boris Groysberg and Katherine Connolly
By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not... View Details
Keywords: Women; Training; Leadership; Motherhood; Talent and Talent Management; Experience and Expertise; Diversity; Gender; Knowledge Use and Leverage; Human Capital; Management Practices and Processes; Organizational Culture; Programs; Financial Services Industry; United States
Groysberg, Boris, and Katherine Connolly. "JPMorgan Chase: Tapping an Overlooked Talent Pool." Harvard Business School Case 415-066, March 2015. (Revised May 2018.)
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.