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  • All HBS Web  (1,320)
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    • News  (340)
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    • Events  (3)
    • Multimedia  (6)
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  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

voters" of U.S. politics. There are 5 structural reasons why this is the case. In U.S. general elections, voters usually see only 2 viable candidates on the ballot. That's one reason turnout is low. In any other product category,... View Details
Keywords: by John A. Quelch
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 08 Apr 2013
  • Research & Ideas

How to Demotivate Your Best Employees

the laundry plant, one worker's tardiness or absence can affect another's productivity. If one team of workers falls behind on the job, for example, other workers down the line are left to sit idle. Stellar employees who previously had... View Details
Keywords: by Dina Gerdeman; Service
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

original price of the clock from $50 to $39 in order to spur sales, knew she needed to extend the existing product line or venture into new product categories in order to grow... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

made-in-Japan products and concepts to Godiva’s other markets. How could Chouchan keep the momentum and sustain Godiva Japan’s top-line and bottom-line growth going forward? Would he be able to keep the balance between aspirational and... View Details
Keywords: by Sean Silverthorne
  • 06 Sep 2006
  • Lessons from the Classroom

Mixing Students and Scientists in the Classroom

niche." His on-going research at HBS synthesizes elements of history, sociology, business, and statistics. In the classroom, Fleming has carved out a place for himself helping students from diverse disciplines learn to work together View Details
Keywords: by Deborah Blagg; Education
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

industry lines as companies increasingly bring seemingly unrelated business lines together in unconventional ways. New research by Awada, Harvard Business School Professor Suraj Srinivasan, and doctoral... View Details
Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is sold by a separate, independent firm, and customers share a common income level.... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

for talent, and it’s all focused on these high productivity people, and very, very little on those workers who actually may hurt organizational performance,” Minor says. Fired toxic workers can leave a big mess for companies to clean up.... View Details
Keywords: by Roberta Holland
  • 27 Feb 2023
  • Research & Ideas

How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards

The retail business is not for the faint of heart. Turning a consistent profit requires navigating many variables, such as hiring capable staff, ordering the right products at the right time, and complying with a litany of regulations.... View Details
Keywords: by Ben Rand; Retail
  • 18 Jun 2024
  • Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

preferences contribute to disparities in the workplace. Ultimately, this study aims to extend this line of research to include non-binary individuals, revealing how their beliefs and preferences compare and providing insights for managers... View Details
Keywords: by Michael Blanding
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

replace?” The simple answer was pretty much everything. This technology has the power to revolutionize multibillion-dollar industries and small businesses alike, enhancing current revenue lines and creating entirely new ones. And we’re... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

this book undertook major restructurings without being in a financial crisis. Compared to the rest of the U.S. airline industry, United Air Lines was in relatively strong financial condition when its employees agreed to almost $5 billion... View Details
Keywords: by Stuart C. Gilson
  • 09 Feb 2016
  • First Look

February 9, 2016

strategy and its product line strategy? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316085-PDF-ENG Harvard Business School Case 616-007 Streaming Over Broadband: Why Doesn't My Netflix Work?... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2012
  • Research & Ideas

Kodak: A Parable of American Competitiveness

in the United States, but US companies gave it all up.” HBS Professor of Management Practice Willy C. Shih served as president of Kodak's Digital & Applied Imaging business through the turn of the 21st century. Shortly after starting at Kodak, he visited the... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 07 Aug 2012
  • First Look

First Look: August 7

co-sponsoring research into a new vaccine for Dengue fever with the Brazilian government. GSK's management must consider whether the PPP provides strategic advantage to its consumer healthcare businesses in Brazil and to access other emerging markets as well as the... View Details
Keywords: Sean Silverthorne
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

discrimination. For example, when it launched in 2008, would-be guests' names and profile pictures were prominent on Airbnb requests that hosts saw prior to booking. This design was in contrast to existing platforms such as eBay, where images of View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • 10 Jan 2012
  • First Look

First Look: January 10

managed, while multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices. Less regulated... View Details
Keywords: Sean Silverthorne
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