Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,267) Arrow Down
Filter Results: (1,267) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,267)
    • People  (2)
    • News  (340)
    • Research  (785)
    • Events  (3)
    • Multimedia  (6)
  • Faculty Publications  (313)

Show Results For

  • All HBS Web  (1,267)
    • People  (2)
    • News  (340)
    • Research  (785)
    • Events  (3)
    • Multimedia  (6)
  • Faculty Publications  (313)
← Page 19 of 1,267 Results →
  • Research Summary

Consumer's Relationships with Technologies

 

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Consumer Products Industry; Consumer Products Industry
Citation
Read Now
Related
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
  • September 1994
  • Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details
Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry
Citation
Educators
Purchase
Related
Silk, Alvin J., Lisa Klein Pearo, and Jamie Harper. "BayFunds." Harvard Business School Case 595-031, September 1994.
  • 28 Aug 2023
  • Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

writing in the MIT Sloan Management Review suggest that productivity and workforce engagement are maximized at four meeting-free days. But if some meetings are necessary, one productivity expert says that 25... View Details
Keywords: by Kristen Senz
  • December 2013
  • Case

Clique Pens: The Writing Implements Division of U.S. Home

By: Frank V. Cespedes and James Kindley
The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details
Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Consumer Products Industry; Consumer Products Industry
Citation
Educators
Purchase
Related
Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
  • 14 Apr 2021
  • Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

to speed COVID-19 vaccination—to dig into the economics of the virus. The group noted in the paper that many countries worked to ramp up vaccine development and production over the last year. The US, in particular, launched Operation Warp... View Details
Keywords: by Michael Blanding; Health
  • 08 Apr 2015
  • What Do You Think?

Are Technology Companies Ripe for Disruption?

why high tech industries find themselves vulnerable to disruption today reflect thoughts of those who have studied the phenomenon. Philippe Gouamba said, "It is more important for Apple to out-do Samsung (and vice-versa) than it is for them to provide us with... View Details
Keywords: by James Heskett; Computer; Technology
  • 2009
  • Working Paper

Specific Knowledge and Divisional Performance Measurement

By: Michael C. Jensen and William H. Meckling
This paper discusses five common divisional performance measurement methods—cost centers, revenue centers, profit centers, investment centers, and expense centers—providing a theory that explains when each of these methods is likely to be the most efficient. The... View Details
Keywords: Business Units; Business Headquarters; Decisions; Cost; Investment; Investment Return; Profit; Revenue; Knowledge Use and Leverage; Managerial Roles; Performance Efficiency; Strategy
Citation
SSRN
Related
Jensen, Michael C., and William H. Meckling. "Specific Knowledge and Divisional Performance Measurement." Harvard Business School Working Paper, No. 10-025, September 2009.
  • January 2009
  • Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details
Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry
Citation
Educators
Purchase
Related
Watson, Noel H., Laura Rock Kopczak, and Prashant Yadav. "When Supply is of Public Interest: Roche & Tamiflu." Harvard Business School Case 609-061, January 2009.
  • February 2009 (Revised August 2021)
  • Supplement

Jieliang Phone Home! (B)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria
At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details
Keywords: Managing People; Motivation and Incentives; Behavior; Production; Innovation and Invention; Performance Productivity; Groups and Teams; Management Practices and Processes; Compensation and Benefits; Labor; Surveys; Decisions; Manufacturing Industry; China
Citation
Purchase
Related
Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (B)." Harvard Business School Supplement 609-081, February 2009. (Revised August 2021.)
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

repository of lost opportunities" that serve neither end users nor channel partners very well. Why is this? A: That is because most channels are constructed from the supplier out, rather than from the customer in. In other words, the View Details
Keywords: by Sean Silverthorne
  • February 2009 (Revised July 2012)
  • Supplement

Jieliang Phone Home! (C)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria
At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and... View Details
Keywords: Globalization; Compensation and Benefits; Surveys; Innovation and Invention; Management Practices and Processes; Production; Performance Productivity; Groups and Teams; Labor and Management Relations; Behavior; Motivation and Incentives; Manufacturing Industry; Telecommunications Industry; China
Citation
Purchase
Related
Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (C)." Harvard Business School Supplement 609-082, February 2009. (Revised July 2012.)
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

or harassment,” says Toffel. “Speaking out can reinforce those values inside the organization and telegraph them to prospective employees as well.” A new type of advocacy It’s a different form of business advocacy than when companies such as Patagonia put their brand... View Details
Keywords: by Michael Blanding
  • January 2025 (Revised April 2025)
  • Case

Duolingo: On a 'Streak'

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
Keywords: Learning; AI and Machine Learning; Growth and Development Strategy; Motivation and Incentives; Diversification; Business Model; Market Entry and Exit; Technology Industry; Education Industry; United States
Citation
Educators
Purchase
Related
Rayport, Jeffrey F., Nicole Tempest Keller, and Nicole Luo. "Duolingo: On a 'Streak'." Harvard Business School Case 825-097, January 2025. (Revised April 2025.)
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer
  • Program

High Potentials Leadership Program

cons of diverse leadership styles and strategies, you will expand your ability to build productive teams, champion change, lead in a crisis, and create a culture of high performance. This high potentials leadership program is presented... View Details
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational... View Details
Keywords: by Carmen Nobel; Health
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • October 2016
  • Case

Malenti Strings: Intrapreneurship within FLG, Inc.

By: David A. Garvin and Rachel Gordon
This case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as... View Details
Keywords: Organizational Change and Adaptation; Management Style; Management Practices and Processes; Restructuring; Business Divisions; Consumer Products Industry
Citation
Educators
Purchase
Related
Garvin, David A., and Rachel Gordon. "Malenti Strings: Intrapreneurship within FLG, Inc." Harvard Business School Brief Case 917-513, October 2016.
  • November 2007 (Revised April 2008)
  • Case

Russian Standard

By: Rohit Deshpande and Seth Schulman
In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States
Citation
Educators
Purchase
Related
Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
  • ←
  • 19
  • 20
  • …
  • 63
  • 64
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.