Product Life Cycle - Publications - Faculty & Research

July 2024
Article

How Artificial Intelligence Constrains Human Experience

By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch

Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details

Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits

01 Aug 2006
First Look

First Look: August 1, 2006

Innovation Life Cycle Author:George F. Westerman, Warren McFarlan, and Marco Iansiti Periodical:Organization Science 17, no. 2 (March-April 2006): 230-238. Differing bases of competition in early and later... View Details

Keywords: Sean Silverthorne

Program

Private Equity and Venture Capital

Details Take advantage of the right opportunities at the right time Evaluate the impact of market cycles so you can move on opportunities with the most potential Apply best practices for making investments, both within your borders and in... View Details

Keywords: Finance; Finance

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

even interest in life beyond our country's borders, a limitation of growing importance as the global economy expands. This is evident everywhere; our boards of directors have, on average, very few executives from other countries. Our... View Details

Keywords: by Martha Lagace

Web

Live from Klarman Hall - Alumni

purposeful life in an age where the foundations of our society can be changed by AI and the core processes of sciences, like biology and physics, can be accelerated to where we could get a hundred years of development in a decade? What is... View Details

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return... View Details

Keywords: by Carmen Nobel; Health

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

Souls, Healthy Minds by philosopher John Kaag. This book is a fantastic summary of the life and work of William James, the father of modern psychology, and a professor right here at Harvard. James endured intense personal struggles and is... View Details

Keywords: by Dina Gerdeman

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

Prior research suggests employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. More... View Details

14 May 2012
Research & Ideas

Breaking the Smartphone Addiction

concerted effort to disconnect from their devices for a few predetermined hours every week—and how they became more productive as a result. The following excerpt from the book describes how the scheduled disconnecting process, dubbed... View Details

Keywords: by Leslie A. Perlow

Web

Placement - Doctoral

Economics, 2024 Placement: INSEAD, Department of Finance Dissertation: The Firm Life Cycle and Macroeconomic Dynamics Advisors: Ludwing Straub , Xavier Gabaix , and Gabriel Chodorow-Reich Michael Blank... View Details

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

false results. Focus groups can be useful later in the product cycle when you want to get reactions to branding or observe groups of people using your product if it’s a... View Details

Keywords: by Julia Austin

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

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13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

of such interviews can be used to design more comprehensive surveys. And properly designed surveys, when subjected to careful statistical analyses, can yield further insights into unconscious consumer thinking. Q: At what point in the View Details

Keywords: by Manda Mahoney

03 Feb 2015
First Look

First Look: February 3

level, an increase of one unit in the coincident index was associated with an increase of 16 IVF cycles per 1 million women, with a significantly greater increase in IVF use in states with insurance mandates than in states without... View Details

Keywords: Sean Silverthorne

03 Mar 2009
First Look

First Look: March 3, 2009

long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative media coverage may damage Roche's reputation with... View Details

Keywords: Martha Lagace

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

empowerment. But for hardware companies also in the tech sector, it is possible that there’s going to be a lot less of that,” Zhang suggests. Climbing the career ladder The trend toward collaboration may make work more enjoyable and View Details

Keywords: by Ben Rand

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

July 2024
Case

Living up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter

In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details

Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Industrial Products Industry; Industrial Products Industry; Cleveland; Ohio; United States

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05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

together, experiencing them all as negative experiences in life or in business, Edmondson contends that some failures are smarter than others because they help us identify a path toward eventual success. In the workplace, an employee may... View Details

Keywords: by Michael Blanding

June 2025
Article

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

By: Emma Frank, Kai Krautter, Wen Wu and Jon M. Jachimowicz

Prior research suggests that employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. We... View Details

Keywords: Passion; Emotional Contagion; Emotions; Groups and Teams; Employees; Power and Influence; Performance Improvement

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