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Show Results For
- All HBS Web
(544)
- News (68)
- Research (419)
- Events (8)
- Multimedia (1)
- Faculty Publications (156)
- 12 Mar 2019
- Blog Post
What I Learned in the Africa Rising Short Intensive Program
non-western participants are committing significant resources to winning in those markets. The gulf between sophisticated African consumer preferences for products and services and resource and capacity constraints in many African... View Details
- Web
Creating Brand Value - Course Catalog
optimal way to manage investments behind brands for the short- and long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
US elections. David Perpich (MBA 2007) oversaw the development of that groundbreaking paywall and has led the company in the development of successful new digital products such as NYT Cooking. Now we ask Perpich—named president and... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"massive availability of real estate" have made location differentiation a moot point. Retailers looking to differentiate on selection have fared no better, considering that the latest Coach bag... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
initial revenue push, but the critical move might be to redefine Gazelle around a model of exchanging a product for cash and then extending more product lines. That could lead to relationships with vendors,... View Details
- 01 Dec 2006
- News
Forestalling Terror
interest is examining the interactions that occur between and across the various functional and product boundaries of the firm, which is the subject of his popular MBA elective Advanced Competitive Strategy: Integrating the Enterprise.... View Details
- 10 May 2011
- First Look
First Look: May 10
but also that NEAD chains produced more transplants for highly sensitized and blood type O recipients. Read the paper: http://kuznets.fas.harvard.edu/~aroth/papers/Nonsimultaneous%20Chains%20AJT%202011.pdf Female Empowerment: Impact of a Commitment Savings View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and price dispersion. We first show that,... View Details
Keywords: Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
world with new clarity. If there is one strain of conventional wisdom pervading every company in every industry, it is the importance of competing hard to differentiate yourself from the competition. And yet going head-to-head with the... View Details
Keywords: Martha Lagace
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds... View Details
- 01 Mar 2007
- News
Letters to the Editor
very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency... View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Boston's Legal Sea Foods restaurant chain, where he met his future partner, Christopher Nessen. A production chef at the company, Nessen provided the culinary and technical expertise for Kettle Cuisine. He was well acquainted with the... View Details
Keywords: Deborah Blagg
- 03 Aug 2010
- First Look
First Look: August 3
in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details
Keywords: Martha Lagace
- 28 May 2019
- News
Cure All
How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’,... View Details
- 30 Aug 2011
- First Look
First Look: August 30
underutilized markets, using its global network to quickly move products to market, and reinvesting steadily in its brand. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311120-PDF-ENG L'Oréal: Global Brand, Local Knowledge... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
a differentially higher response to these benefits. The results, robust to numerous alternative hypotheses and specifications, suggest IFRS adoption is self-reinforcing, which, in turn, has implications for the consequences of IFRS... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Case Study: Moment in the Sun
stimulates the body’s circadian rhythms, cuing the production of cortisol during the day to keep you alert and melatonin at night to ready your body for rest. “It’s based on about 15 years of scientific research from NASA, the NIH, and... View Details
Keywords: Dan Morrell
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
- 30 Oct 2012
- First Look
First Look: October 30
and by the effects of their private governance mechanisms. These organizational characteristics affect the stringency of monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the... View Details
Keywords: Sean Silverthorne