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- Faculty Publications (180)
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- All HBS Web (943)
- Faculty Publications (180)
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
to do with the innate nature of the product itself, the features built into it. And if you start with a product that does well on these five factors, then life gets a lot easier. Stefan Thomke How can a... View Details
- July 2011 (Revised October 2011)
- Case
Lady Gaga (A)
By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
- 10 Feb 2015
- First Look
First Look: February 10
the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the... View Details
Keywords: Sean Silverthorne
- Blog
Is AI Coming for Your Job?
experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new tools to become more View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big... View Details
Keywords: by Sean Silverthorne
- Web
Becoming an Entrepreneur - Alumni
have a considerable journey ahead, usually with obstacles and challenges unique to their ideas, industries, and market contexts. But regardless of the specific path, they will need to prepare for their journeys by researching the following issues: Minimum viable View Details
- Web
ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Library Visionary, Innovator, Educator I n the 1930s, investments were generally targeted for trusts, pensions, and other conservative funds rather than emerging industries. 32 The urgent military needs during World War II had fostered the rapid creation of new View Details
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details
Keywords: by Kim Girard
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
time, not more money When people invest too much time and energy into making more money, it’s often because they assume the extra cash will bring greater happiness. But they are wrong. People with more free time are actually happier, healthier, and more View Details
Keywords: by Dina Gerdeman
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
- 08 Feb 2024
- Blog Post
African American Student Union Spotlight on Joint Degrees
most unique components of the educational experience at HBS is the case method. This collaborative approach to learning has exposed me to new ways of thinking and has provided creative methods of structuring solutions to problems. It has... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her working paper, "The Power... View Details
- 04 Nov 2014
- First Look
First Look: November 4
presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels. During functional... View Details
Keywords: Sean Silverthorne
- 11 Mar 2024
- News
In Harmony
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details
Keywords: by Susan Young
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United... View Details
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details
Keywords: by Scott Van Voorhis
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace