Publications

February 2025
Teaching Note

Pricing an IPO at Allbirds, Inc.

By: Joseph Pacelli and Yuan Zou

Teaching Note for HBS Case No. 124-100. View Details

November 2019
Case

Pricing in a Digital World (2019)

By: John T. Gourville

Educators

June 2014
Article

The Price of Wall Street's Power

By: Gautam Mukunda

Over and over again, executives make decisions that aren't in their companies' best interests, in response to pressure from Wall Street. Though many believe this happens because firms have a "fiduciary duty" to maximize shareholder returns, U.S. executives do not, as a... View Details

2013
Working Paper

Full-cost Transfer Pricing and Cost Management

By: J. Bouwens and B. Steens

Article

The Price of a CEO's Rolodex

By: Christopher Parsons, J. Engelberg and P. Gao

CEOs with large networks earn more than those with small networks. An additional connection to an executive or director outside the firm increases compensation by about $17,000 on average, more so for "important" members, such as CEOs of big firms. Pay-for-connectivity... View Details

Keywords: Networks; Executive Compensation

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January 2001
Teaching Note

Priceline.com: Name Your Own Price TN

By: Robert J. Dolan

Teaching Note for (9-500-070). View Details

2006
Working Paper

The Framing Effect of Price Format

By: Marco Bertini and Luc Wathieu

25 Feb 2020
News

Pricing Policies That Protect Your Brand

01 Dec 2015
News

Faculty Q&A: The Price Is Right

What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details

Keywords: Julia Hanna

2016
Working Paper

Pros vs Joes: Agent Pricing Behavior in the Sharing Economy

By: Jun Li, Antonio Moreno and Dennis J. Zhang

One of the major differences between markets that follow a “sharing economy” paradigm and traditional two-sided markets is that the supply side in the sharing economy often includes individual nonprofessional decision makers, in addition to firms and professional... View Details

Keywords: Two-sided Market; Sharing Economy; Behavioral Economics; Revenue Management; Hospitality; Two-Sided Platforms; Price; Behavior; Experience and Expertise

SSRN

Summer 2013
Article

Real Estate Prices During the Roaring Twenties and the Great Depression

By: Tom Nicholas and Anna Scherbina

Using new data on market-based transactions we construct real estate price indexes for Manhattan between 1920 and 1939. During the 1920s prices reached their highest level in the third quarter of 1929 before falling by 67% at the end of 1932 and hovering around that... View Details

Keywords: Property; Market Transactions; Price; Value; Financial Crisis; Investment; Real Estate Industry; New York (state, US)

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February 2000 (Revised December 2000)
Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas

Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details

Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation

Educators

15 Jul 2013
News

Women Quoted Higher Prices for Auto Repairs, But Negotiate Better

Article

Pricing and Commitment by Two-Sided Platforms

By: Andrei Hagiu

Keywords: Price; Two-Sided Platforms

Find at Harvard

08 Dec 2015
News

Any Signs Yet That Oil Prices Have Bottomed Out?

January 2017
Case

T. Rowe Price and the Dell Inc. MBO (A)

By: Lena G. Goldberg

T. Rowe Price’s mutual funds, separate accounts, institutional investors, and retirement accounts were, in the aggregate, Dell Inc.’s third largest shareholder in 2013 when Dell announced a management-led buyout, or MBO, structured as a merger. In considering whether... View Details

Keywords: Fiduciary Duties; Management Buy-out; Mergers and Acquisitions; Valuation; Business and Shareholder Relations; Financial Services Industry; Computer Industry; Delaware

Educators