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11 Apr 2000
Research & Ideas

Financial Services 24/7

sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details

Keywords: by Susan Young

16 Apr 2013
First Look

First Look: April 16

variety of valuation approaches, from techniques widely used in practice to methods less frequently seen in practice today but likely to be increasingly important in the future years. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002072.html... View Details

Keywords: Sean Silverthorne

08 May 2007
First Look

First Look: May 8, 2007

fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But... View Details

Keywords: Martha Lagace