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Show Results For
- All HBS Web
(656)
- News (120)
- Research (446)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
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- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details
Keywords: Dina Gerdeman
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
television. In a recent working paper, How TV Ads Trigger Online Shopping, Teixeira explores this concept, analyzing how advertisers can turn this trend to their advantage. Along with fellow researchers Jura Liaukonyte of Cornell... View Details
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
Luca, whose past research has focused on platform design. For example, Luca and his colleagues reached out to online rating app Yelp several weeks ago to explore ways the company might help small businesses dealing with the crisis. Among... View Details
- 13 Mar 2018
- First Look
March 13, 2018
of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities to engage in R&D, and export. We find no significant effects for firms from industrialized economies and negative effects for firms in other... View Details
Keywords: Sean Silverthorne
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
CEO reported that friends had come down with it. One CEO and father of three reported “[getting] lost in looking after the kids” as his wife “is a frontline worker and was at the hospital every day.” “Kids switching to online school” was... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
in designing and assessing policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54968 Large-Scale Demand Estimation with Search Data By: Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler Abstract—Many online... View Details
Keywords: Dina Gerdeman
- 03 Mar 2009
- First Look
First Look: March 3, 2009
promote complementarity across channels. We find that opening retail stores cannibalizes sales in the catalog and online channels in the short term but produces complementary effects in both channels in the... View Details
Keywords: Martha Lagace
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price... View Details
Keywords: Sean Silverthorne
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
Evaluation success will come in doing deals, emulating winners, and not making the same mistakes more than two, three, or four times. Case Study AOL: The One That Got Away Frans Kok shares with us the story about his decision not to invest in America View Details
Keywords: by David Amis & Howard Stevenson
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
School Case 415-013 Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A) Over the course of a tumultuous weekend in April 2010, André Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and... View Details
Keywords: Sean Silverthorne
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
Absent of these it's bound to fail." These and other comments provided grist for the question: When and where will Holacracy work best? What do you think? Original Article Recently it was reported that Zappos.com, the online clothing... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
these costs. However, existing resilience trainings are often conducted in-person, suffer from low levels of engagement, and are difficult to scale to large groups of employees. In the current study, we compared change in resilience over time among employees who were... View Details
Keywords: Dina Gerdeman
- 26 Feb 2008
- First Look
First Look: February 26, 2008
retail trading areas. We hypothesize two effects, cannibalization and complementarity, and conjecture that the magnitude of these effects may change over time and may differ between the catalog and online channels. We find that opening... View Details
Keywords: Martha Lagace