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  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

Note 607-074 No abstract available. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607074 Tickle Harvard Business School Case 807-100 Describes a set of decisions confronting the management team of a... View Details
Keywords: Martha Lagace
  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 01 Mar 2018
  • News

Money (Actually) Can Buy Happiness

say they want meaning and purpose in their jobs and a work-life balance. They want happiness. + ONLINE web-only content How do these ideas of time, money, and happiness play out in interpersonal relationships? AW: Much of the research on... View Details
Keywords: April White
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both offline and View Details
Keywords: Martha Lagace
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

customers, and (4) becoming a supplier to a multisided platform. These ideas can be used by physical as well as online businesses. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52837 forthcoming The Laryngoscope... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: http://www.benedelman.org/publications/gfs-2015-03-09.pdf Markets with Price Coherence... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

Cases & Course MaterialsAcelero Learning: Building a Culture of Performance Harvard Business School Case 307-048 No abstract available. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307048 Cintas y... View Details
Keywords: Martha Lagace
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

overall business offering. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508003 The Allstate Corporation Harvard Business School Case 708-485 In 2007, Allstate was the number two... View Details
Keywords: Martha Lagace
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes,... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 01 Mar 2016
  • News

Case Study: Paper Chase

operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and View Details
  • 31 May 2011
  • First Look

First Look: May 31

phones to make purchases. The company needed to decide how to bring this new product to market. The case also describes the existing payment processing market structure, identifies some of its major players, and introduces some other new entrants into the payment... View Details
Keywords: Sean Silverthorne
  • 20 May 2008
  • First Look

First Look: May 20, 2008

tolerance, can have substantial welfare costs. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13966 I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

but I Want to Watch the Comedy Now: Intrapersonal Conflict and Myopia in Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2013
  • News

The New Rules of E-Commerce

proving the freshness of his eggs. Empower partners over products. Rakuten allows its merchants great leeway in crafting their online portals. Site designs encourage customers to linger and explore rather than View Details
Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

establish the institute. His first approach did not work; what should he do now? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/306072-PDF-ENG Communispace Anat KeinanHarvard Business School Case 510-018 Communispace is the... View Details
Keywords: Martha Lagace
  • 15 May 2012
  • First Look

First Look: May 15

interconnected world, leveraging Home Depot's brick-and-mortar success in the new environment, and continuing to build and sustain lasting emotional connections with customers. Purchase this... View Details
Keywords: Carmen Nobel
  • 20 Aug 2013
  • First Look

First Look: August 20

contests. Industries discussed include energy, green technology, infrastructure and cities, and sustainability. In addition, the importance of fostering a collaborative online environment and protecting intellectual property is explored.... View Details
Keywords: Anna Secino
  • 08 Apr 2014
  • First Look

First Look: April 8

http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate marketing programs in which... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

not to quadruple the capital in their latest fund. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208027 Andrea Jung: Empowering Avon Women (A) Harvard Business School Case 408-035 In October 2005... View Details
Keywords: Martha Lagace