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- Faculty Publications (266)
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- All HBS Web (1,229)
- Faculty Publications (266)
- Web
Lifelong Learning - Alumni
free coaching sessions per year, including self-assessment, interviewing prep, and offer negotiation tips. Keep Learning with Alumni Virtual Programs Expand your knowledge and skills with online programs led by HBS faculty and other... View Details
- February 2017
- Case
Dick's Sporting Goods
By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States
Schlesinger, Leonard A., and Christian Godwin. "The June Oven." Harvard Business School Case 320-067, January 2020.
- March–April 2020
- Article
Avoid the Pitfalls of A/B Testing
By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
- Program
Growing as a Purposeful Leader
effectively in today's business environment, you will discover how to move purpose from words on a page and planning sessions to reality, by reflecting the purpose across day-to-day operations and creating an environment that can result... View Details
- Program
Driving Corporate Performance
responsibilities, including business unit heads, chief operating officers, chief financial officers, strategic planning officers, and controllers Attendance by multiple company representatives will foster teamwork and amplify the... View Details
- March 2008 (Revised March 2014)
- Case
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
- Web
Giving - Alumni
years (pledge payments not reflected here). Please consider making a gift today using our online giving form . Thank you in advance. Questions? Email or call 617.495.6207 Meaningful Impact Your support advances the HBS mission of... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
award program decreased plant productivity by 1.4%, and that positive effects from awards are accompanied by more complex employee responses that limit program effectiveness. Download the paper: http://ssrn.com/abstract=2215922 Do Display Ads Influence Search?... View Details
Keywords: Sean Silverthorne
- 26 Apr 2016
- First Look
April 26
April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services allow workers and firms to contract... View Details
Keywords: Sean Silverthorne
- Web
Degrees, Certifications & Alumni Status | About
Behavior, Strategy, and Technology & Operations Management. Harvard Business Analytics Program Grants : Certificate of Completion Alumni Status : No The Harvard Business Analytics Program is an online... View Details
- Web
Research Community - Doctoral
may lead. Students study business in motion, with all the variables operating at once and, like the companies they study, are not limited by traditional academic boundaries. Students acquire knowledge and research skills leading to... View Details
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- Program
Leading Global Businesses
authentic global leader who can step up to more challenging roles. You'll develop global acumen in realms as diverse as purposeful leadership in a multi-stakeholder world, strategy, customer-centric marketing, the structure, culture and View Details
- Program
Building a Legacy
solutions to your wealth management challenges Develop an action plan for initiating an intergenerational transfer Implement best practices for separating operating assets and family office assets Make key hires or use outsourcing to... View Details
- 06 Dec 2016
- Working Paper Summaries
Assortment Rotation and the Value of Concealment
- Article
Why Do Intermediaries Divert Search?
By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" RAND Journal of Economics 42, no. 2 (Summer 2011): 337–362. (2012 Winner for Best Paper on Competition Economics, Association of Competition Economics.)
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- Program
Agribusiness Seminar
business—and contribute to a more resilient food system. Details Understand the interconnectedness of the global food system and the implications for your business Examine the effects of local and regional events on global supply chains, trade, geopolitics, and... View Details
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent... View Details