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  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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  • 03 Jan 2008
  • What Do You Think?

Does Judgment Trump Experience?

process posing other more interesting propositions for consideration. Tony Wanless emphasized the importance of knowing the way leaders learn from experience, suggesting the need for "a synthesis of thinking that adds value to the... View Details
Keywords: by Jim Heskett
  • January 2022 (Revised November 2023)
  • Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Technology Industry; China
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  • August 2017 (Revised August 2018)
  • Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
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  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

tremendous way for developers to learn quickly, and for both developers and technology companies to reap real benefits.” About the author Michael Blanding is a writer based in Boston. [Image: gorodenkoff] Related Reading 6 Ways That... View Details
Keywords: by Michael Blanding; Technology
  • 2022
  • Article

A Human-Centric Take on Model Monitoring

By: Murtuza Shergadwala, Himabindu Lakkaraju and Krishnaram Kenthapadi
Predictive models are increasingly used to make various consequential decisions in high-stakes domains such as healthcare, finance, and policy. It becomes critical to ensure that these models make accurate predictions, are robust to shifts in the data, do not rely on... View Details
Keywords: AI and Machine Learning; Research and Development; Demand and Consumers
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  • 2023
  • Working Paper

An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits

By: Biyonka Liang and Iavor I. Bojinov
Typically, multi-armed bandit (MAB) experiments are analyzed at the end of the study and thus require the analyst to specify a fixed sample size in advance. However, in many online learning applications, it is advantageous to continuously produce inference on the... View Details
Keywords: Analytics and Data Science; AI and Machine Learning; Mathematical Methods
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  • 02 Jul 2019
  • Blog Post

Summer Listening - HBS Podcasts to Take to the Beach

faculty discussing cases they’ve written and the lessons they impart. If the Key to Business Success is Focus, Why Does Amazon Work?Harvard Business School professor Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services,... View Details

    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • 16 Oct 2019
    • Research & Ideas

    Read Our Most Popular Stories of the Quarter

    What stories were readers like you diving into this summer on HBS Working Knowledge? Your interests varied dramatically, everything from how researchers use machine learning technology to predict CEO performance to the power of rituals in... View Details
    Keywords: by Sean Silverthorne
    • September 2023 (Revised June 2024)
    • Case

    Kaspi.kz: Building Trust through Innovation

    By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
    This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
    Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
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    • Profile

    Brittani Rettig

    blogging has led to other opportunities to share my healthy tips and inspirational stories on major media outlets like Good Morning Texas, Sheryl Sandberg's Lean In online community, and on Greatist.com. In addition to the blog, I have... View Details
    Keywords: Consulting; Services; Health Care
    • Program

    Developing Yourself as a Leader—Virtual

    Summary As high-performing emerging leaders develop their leadership style, it is imperative to have the skillset and knowledge to gain influence and increase impact across an organization. This virtual program will arm you with a number of actionable View Details
    • Teaching Interest

    Overview

    By: Peter Tufano
    Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
    • 16 Jun 2020
    • Blog Post

    Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

    When Hans Kristian Furuseth (MBA 2019) arrived at Harvard Business School in 2017, his goals were clear. He wanted to build the skills necessary to be a leader who makes a difference in the world. Now as CEO of Farmasiet.no, Norway’s largest View Details
    • 02 Apr 2015
    • Research & Ideas

    Digital Initiative Summit: Who Has the Power in the Music Industry?

    the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the... View Details
    Keywords: Re: Felix Oberholzer-Gee; Music
    • 05 Sep 2008
    • What Do You Think?

    Is Case Method Instruction Due for an Overhaul?

    conviction," and foster the realization "that life is filled with ambiguity." Tony Prehn pointed out that "The case study method ... is also an organic learning tool that updates itself as business environments and... View Details
    Keywords: by Jim Heskett; Education
    • Web

    Programs for Organizations

    Harvard Business School Executive Education partners with leading organizations to deliver the learning and development solutions they need for successful transformation. Our live online programs—whether... View Details
    • Web

    Academic Programs | About

    Academic Programs Whether on campus, online, or within an intensive certificate program, Harvard Business School combines bold ideas, powerful pedagogy, and collaborative cohort-based learning to deliver unparalleled management education... View Details
    • 18 Jul 2017
    • First Look

    First Look at New Research and Ideas, July 18, 2017

    case:https://cb.hbsp.harvard.edu/cbmp/product/817107-PDF-ENG Harvard Business School Case 617-034 edaixi (eWash): Digital Transformation of Laundry Services (A) Founded in 2013 as a laundry service featuring online ordering for home... View Details
    Keywords: Sean Silverthorne