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  • 2007
  • Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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  • 20 Jul 2016
  • News

How Amazon Adapted Its Business Model to India

Keywords: Amazon; online retail; market entry; innovation; Retail Trade
  • Winter 2019
  • Article

From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

By: Benjamin Edelman and Abbey Stemler
Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details
Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States
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  • January 2021 (Revised March 2022)
  • Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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  • 2025
  • Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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  • Other Article

Online Discounting: Who is Leading the Race to the Bottom?

By: Ayelet Israeli, Eric Anderson and Anne Coughlan
A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. View Details
Keywords: Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; Price; Distribution Channels; Distribution; Digital Marketing; E-commerce; Retail Industry; Technology Industry; Advertising Industry; United States
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  • 01 Dec 2014
  • News

The art of the amateur online review

  • 2024
  • Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr
Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details
Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web
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  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

from ready for online voting. We can't even manage to cast and count votes accurately with the new electronic technologies. Q: In the United States it seems the public has a very low opinion of the federal government. Can government View Details
Keywords: by Sean Silverthorne
  • Article

Why Online Ads Are Weathering the Recession

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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  • June 2014
  • Supplement

Ad Classification at Right Media — slide supplement (widescreen)

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Media; Online Advertising; Market Participation; Negotiation Tactics; Communication; Marketing Communications; Digital Marketing; Standards
Related
  • Research Summary

Overview

Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
Keywords: Pricing; Pricing Policies; Channel Management; Online Marketing; Online Retail; Field Experiment; Analytics; Econometric Analysis
  • Research Summary

Overview

Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
Keywords: Pricing; Pricing Policies; Channel Management; Online Marketing; Online Retail; Field Experiment; Analytics; Econometric Analysis
  • Web

Business and Climate Change Course | HBS Online

Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details
  • 07 Oct 2008
  • Working Paper Summaries

Securing Online Advertising: Rustlers and Sheriffs in the New Wild West

Keywords: by Benjamin G. Edelman; Advertising
  • Web

Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal Kidwai Kiran Mazumdar-Shaw... View Details
  • 06 Mar 2019
  • News

Tesla’s Online Selling Is a Big Bet on Millennials

  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

the market contexts. For instance, in Chile, a military coup in the early 1970s led to the establishment of a right-wing government, and that government's liberal economic policies led to a vibrant capital View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • Web

Events - Creating Emerging Markets

the interviews undertaken by the Creating Emerging Markets project can be used in research. The speakers were Susie Pak (St. John’s), Valeria Giacomin (Bocconi) and Sudev Sheth (Lauder Institute, University of Pennsylvania). Feb 06 6 FEB... View Details