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(1,382)
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- Research (537)
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- Multimedia (13)
- Faculty Publications (183)
Show Results For
- All HBS Web
(1,382)
- People (2)
- News (422)
- Research (537)
- Events (11)
- Multimedia (13)
- Faculty Publications (183)
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- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
partnership with the online review platform Yelp helped the researchers evaluate consumers’ interest in dining at restaurants as well as ordering food for delivery and takeout. The team found that: People across the US had largely stopped... View Details
- 27 Feb 2012
- Research & Ideas
When Researchers Cheat (Just a Little)
incentive ended up generating $4,200 for four charities; the receipts were posted online afterward for the participants to see. Almost every respondent admitted to having engaged in at least one of these practices, but it's important to... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
of superstar talent, so any manager hoping to make blockbusters needs them on his or her side. Fourth, an entrepreneurial streak is essential, I think. Every product launch effectively involves groups of people coming together to build something truly novel. Finally,... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on... View Details
Keywords: Martha Lagace
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines... View Details
- 03 May 2011
- First Look
First Look: May 3
a means of mitigating threats to the natural environment while creating urban living capacity, by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to better manage... View Details
Keywords: Sean Silverthorne
- 22 Dec 2016
- Op-Ed
The Small Business Administration is a Model for How to Drive Economic Growth
restaurants, dry cleaners, and local grocery stores—form the backbone of communities across America and they are responsible for about 40 million jobs. And, as Mercedes Delgado and I show in research released earlier this year, small... View Details
Keywords: by Karen Mills
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- 23 Mar 2010
- First Look
First Look: March 23
unique two-sided innovation platform consisting of a global community of over 225,000 developers who compete to write software modules for its over 40 clients. Provides details of a unique innovation platform where complex software is... View Details
Keywords: Martha Lagace
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
footprint. Should it separate the domestic and international businesses, or should it attempt to integrate the two organisations?" Threadless: The Renewal of an Online Community Shane Greenstein, Karim R.... View Details
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services... View Details
- 28 Apr 2011
- Op-Ed
While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home
Connection is an example of one step in the right direction. Initiated last spring, IBM has brought together an initial consortium of seven major companies, including Caterpillar, Pfizer, Bank of America, Citibank, and AT&T, to develop an View Details
Keywords: by Rosabeth Moss Kanter
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show that brand positioning statements... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air... View Details
Keywords: Carmen Nobel
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database... View Details
Keywords: by Poping Lin
- 08 Apr 2014
- First Look
First Look: April 8
Almandoz Abstract—A case study is presented on business ethics and bank management. The situation facing the president of a community bank established to operate as a green business and to consider ethical issues of bank loans when it is... View Details
Keywords: Sean Silverthorne
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
- 02 Feb 2016
- First Look
February 2, 2016
networks take on distinct structural forms. Technologically stable industries feature clan networks, characterized by low network connectedness and rather strong community structures. Technologically dynamic industries feature View Details
Keywords: Sean Silverthorne
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details