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  • Apr 26 2023
  • Testimonial

Preparing for PLD with HBS Online

  • Research Summary

Consumer Response to Online Ratings and Recommendations

Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully... View Details
  • July–August 2024
  • Article

Navigating the Future of Online Advertising with WEB3

By: Frank V. Cespedes and Ben Plomion
or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details
Keywords: Internet and the Web; Advertising; Digital Marketing
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  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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  • Web

Global Business Course | HBS Online

Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within either subject area to earn a Certificate of... View Details
  • January 2001 (Revised May 2002)
  • Teaching Note

FleetBoston Financial: Online Banking TN

By: Frances X. Frei and Hanna Rodriguez-Farrar
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  • 18 Sep 2013
  • News

Online Hotel Reviews Increasingly Popular

  • 01 Jun 2009
  • News

HBS Art Collection Now Online

As a student at HBS, Gerald Schwartz (MBA ’70) says the only thing missing was an artistic presence. For the past decade, Schwartz, founder and CEO of Onex Corporation, a private-equity firm in Toronto, has been on a mission to bring contemporary art to campus... View Details
Keywords: Arts, Entertainment
  • 31 Mar 2011
  • News

Building an Online Swap Shop

Reinhart: Deriving success in derivative markets. thredUP, a children’s clothing swap Web site cofounded by HBS classmates James Reinhart and Chris Homer (MBA ’09), expanded into toys last fall, just in time for the holidays. Shoppers had already begun swapping toys on... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • Web

Launching Tech Ventures | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your... View Details
  • November 2019 (Revised April 2020)
  • Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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  • June 18, 2022
  • Article

In Defense of Online Anonymity

By: Michael Luca
Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details
Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias
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  • 1997
  • Chapter

Frontiers of Online Financial Services

By: R. Kalakota and F. Frei
Keywords: Internet and the Web; Finance; Financial Services Industry; Information Technology Industry
Related
  • 01 Oct 2009
  • News

Online education expanding, awaits innovation

  • Video

Learning Tracks from HBS Online

  • 07 Jul 2022
  • News

Are Online Prices Higher Because of Pricing Algorithms?

  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

innovated as much on how we deliver the theory in these readings. In particular, I worry that my students will forget these readings very quickly as the readings, unlike cases, are not very experiential or interactive." Watching his 10-year-old son work out math... View Details
Keywords: by Michael Blanding; Education
  • Web

Business Insights Blog | HBS Online

Filter Results Arrow Down Arrow Up Topics Topics Accounting Analytics Business Essentials Business in Society Career Development Communication Community ConneXt Decision-Making Digital Transformation Earning Your MBA Entrepreneurship & Innovation Finance For... View Details
  • 16 Oct 2018
  • Working Paper Summaries

Shipping Fees and Product Assortment in Online Retail

Keywords: by Chaoqun Chen and Donald Ngwe; Retail
  • 30 Nov 2016
  • Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

services where commonsense regulation is welcome and needed: online lending to businesses. Over the last few years online business lending has exploded. Dozens of “financial technology” (fintech) players... View Details
Keywords: by Karen Mills and Brayden McCarthy; Financial Services