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- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
- May 1979 (Revised March 1984)
- Case
Quality Life of New York
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- 01 Mar 1971
- Conference Presentation
Prospectus for a New City, 1970
By: R. M. Kanter, G. Alperovitz, H. Cox, C. Hampden-Turner, J. Lynch, J. Morey and C. S. Jencks
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
A potential investor evaluates a proposed offering—a major office building in downtown Manhattan. View Details
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
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