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  • All HBS Web  (8,606)
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  • All HBS Web  (8,606)
    • People  (30)
    • News  (2,400)
    • Research  (4,807)
    • Events  (48)
    • Multimedia  (58)
  • Faculty Publications  (2,834)
← Page 19 of 8,606 Results →
  • 28 Jun 2021
  • Blog Post

Launching a Career in the COVID Economy? Here Are 5 Tips.

Right, a new book by HBS research associate Gorick Ng. Educated during the grip of the COVID-19 pandemic, the class of 2021 concludes an unusual academic experience only to face an unsteady global economy. Ng’s book sets out to help these... View Details
  • 2014
  • Working Paper

Product to Platform Transitions: Organizational Identity Implications

By: Elizabeth J. Altman and Mary Tripsas
Organizations are increasingly recognizing that value they once derived from offering standalone products can be significantly enhanced if they transition to platform-based businesses that harness the innovative capabilities of complementors. While the competitive... View Details
Keywords: Organizational Change; Organizational Identity; Ecosystems; Complementors; Managing Innovation; Organizational Change and Adaptation; Multi-Sided Platforms; Innovation and Management; Organizational Culture
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Altman, Elizabeth J., and Mary Tripsas. "Product to Platform Transitions: Organizational Identity Implications." Harvard Business School Working Paper, No. 14-045, December 2013. (Revised September 2014.)
  • April 2010 (Revised November 2011)
  • Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement for Faculty (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement for Faculty (Brief Case)." Harvard Business School Spreadsheet Supplement 104-192, April 2010. (Revised November 2011.)
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
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Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
  • 09 Jan 2015
  • News

5 Tips To Launch Your Mobile App On The Right Foot

  • 15 Mar 2018
  • Working Paper Summaries

Targeted Price Controls on Supermarket Products

Keywords: by Alberto Cavallo and Diego Aparicio; Food & Beverage
  • 18 May 2021
  • News

Launching a Career in the COVID Economy? Here Are 5 Tips.

  • 01 Apr 2001
  • News

New Ventures New Gains

Entrepreneurship is nothing new at HBS. The first course in entrepreneurship was taught over fifty years ago, and the list of alumni who have founded profoundly influential companies — from Continental Cablevision to Staples to Bloomberg... View Details
Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services
  • 08 Jan 2014
  • What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

and) directly create millions of new US mfg jobs " Mark Clark expressed concerns about the link between inequality and democracy, advancing a proposal that might also address some concerns about View Details
Keywords: by James Heskett
  • Web

Product Management - Course Catalog

achieved product market fit at technology companies. While the course also addresses how to generate new product ideas and how to find initial View Details
  • January 2023 (Revised January 2023)
  • Case

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details
Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
  • November 2018 (Revised April 2019)
  • Case

Zespri Grows

By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; New Zealand
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Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
  • 2024
  • Working Paper

Product Liability Litigation and Innovation: Evidence from Medical Devices

By: Alberto Galasso and Hong Luo
We examine the relationship between product liability litigation and innovation by systematically combining data on product liability lawsuits with data on new product introductions in a panel dataset of leading medical device firms. We first document a decline in... View Details
Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
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Galasso, Alberto, and Hong Luo. "Product Liability Litigation and Innovation: Evidence from Medical Devices." Harvard Business School Working Paper, No. 24-063, March 2024.
  • November 2016 (Revised October 2018)
  • Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
  • 4 PM – 5 PM EST, 10 Feb 2022
  • Virtual Programming

From Strength to Strength: a book launch event with Arthur Brooks

Please join Professor Arthur Brooks for a conversation on his new book, From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life, featuring introductory remarks from Seth Klarman, (MBA 1982), CEO of The Baupost Group of Boston.... View Details
  • 2018
  • Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Citation
SSRN
Related
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
  • 01 Apr 2002
  • Conference Presentation

To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise

By: Andrew McAfee and Alan MacCormack
Keywords: Product Development; Online Technology; Web
Citation
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McAfee, Andrew, and Alan MacCormack. "To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise." Paper presented at the Production and Operations Management Society Annual Conference, San Francisco, April 01, 2002.
  • April 1988 (Revised March 1991)
  • Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details
Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
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Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
  • 31 May 2017
  • News

New Space: the New Kids on the Launchpad

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