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29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

Amazon.com saw a decrease. "Depending on your brand or category you might want to watch out and be careful in selecting the type of ad to run," counsels Teixeira. Finally, the researchers found that imagery-focused ads—those big... View Details

Keywords: by Michael Blanding; Advertising; Sports

01 Aug 2011
Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

with the opportunity to apply for an additional three-year extension. During this period, workers can request green cards and secure permanent residency status if they desire. The current annual cap for the "regular" H1-B category is... View Details

Keywords: by Carmen Nobel; Technology

21 Jul 2009
First Look

First Look: July 21

Cases & Course MaterialsAnalyzing New Venture Opportunities Harvard Business School Note 809-163 The note describes a systematic process for framing and researching the issues that should be analyzed in the course of considering a... View Details

Keywords: Martha Lagace