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  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Related
  • 11 Apr 2024
  • In Practice

Why Progress on Immigration Might Soften Labor Pains

company and drawing upon native and foreign talent as befits their local situation. While the employment-based and family reunification pathways are distinct, the tight labor market makes them more alike. Whether it's very high- or... View Details
Keywords: by Rachel Layne
  • 21 Aug 2007
  • First Look

First Look: August 21, 2007

decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish... View Details
Keywords: Martha Lagace
  • 30 Sep 2014
  • First Look

First Look: September 30

regimes and codes of conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society,... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

Players have long been able to buy virtual items with real money in video games, such as special weapons and features. But Nintendo raised the ire of parents and regulators in 2018 when it added so-called loot boxes—a virtual lottery for... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent... View Details
Keywords: by John Quelch
  • April 2004 (Revised August 2004)
  • Teaching Note

BuildingBlocks International

BuildingBlocks International (BBI) plans to accomplish its mission to help children in developing countries succeed in school by bringing management expertise to local organizations. Two years after founding BBI, however, the team hasn't figured out exactly how to make... View Details
Keywords: Marketing Strategy; Social Marketing; Developing Countries and Economies; Sales
Related
  • 19 Apr 2011
  • First Look

First Look: April 19

implications of our findings for the literature on absorptive capacity and open and distributed innovation. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1802696 Do Market Leaders Lead in Business Process... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2015
  • First Look

October 6, 2015

University Press The Cambridge Handbook of Consumer Psychology By: Norton, Michael I., Derek D. Rucker, and Cait Lamberton, eds. Abstract—Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of... View Details
Keywords: Sean Silverthorne
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

their idea, but a little humility and a lot of discovery work can determine whether there’s a winning solution and save a lot of wasted time and money building the wrong thing. If fundraising is also a consideration, being able to have... View Details
Keywords: by Julia Austin
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

bit more complicated than originally anticipated. A new Harvard Business School case study called "Marketing the '$100 PC'" spells out these opportunities, problems, and challenges from a marketing point of view. As the case... View Details
Keywords: by Martha Lagace; Computer
  • 09 Jul 2014
  • Research & Ideas

How Business Leaders Can Strengthen American Schools

money is spent, or its effectiveness. The U.S. Competitiveness Project and its partners surveyed business leaders and school superintendents to gain a clearer understanding of the two groups' interactions. The picture that emerges is a... View Details
Keywords: by Julia Hanna; Education
  • Web

Fellowships - Business History

pedagogical efforts such as the Creating Emerging Markets (CEM) Project, outstanding archival services through the Baker Library Special Collections, and a wonderful atmosphere of collegiality...HBS provided the perfect setting to pursue... View Details
  • 12 Sep 2007
  • Op-Ed

Building Sandcastles: The Subprime Adventure

relied on mortgage brokers to find the loans. The brokers made money when borrowers signed on the bottom line—regardless of the long-term prospects of owners' solvency. If the borrower defaulted, the broker bore no responsibility. The... View Details
Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate
  • 30 Nov 2015
  • Research & Ideas

Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

need to be paid, if given the choice of where their money would go, most people donating money wouldn’t choose to contribute to the salary of the organization’s CEO,” says Elizabeth A. Keenan, an assistant... View Details
Keywords: by Carmen Nobel
  • January 2019 (Revised December 2019)
  • Case

CrossBoundary Energy

By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details
Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
Related
  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

over others.” Keenan studied corporate donations with Leslie John, professor of business administration at HBS, and Anne Wilson, a lecturer at the Wharton School of the University of Pennsylvania. Their findings will appear in a forthcoming issue of View Details
Keywords: by Pamela Reynolds
  • January 2000 (Revised April 2000)
  • Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
Related
  • 27 Jun 2005
  • Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

publicity and so seem more numerous than they are, that hire CEOs directly from the outside, with no previous experience with the firm. These CEOs are driven by a need to excel in a competitive environment (they want to win), and they insist that View Details
Keywords: by D. Quinn Mills
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to, and marketing of, an individually held commitment... View Details
Keywords: Martha Lagace