Publications

June 2018 (Revised January 2020)
Case

Renegotiating NAFTA

By: Laura Alfaro, Haviland Sheldahl-Thomason and Sarah Jeong

January 1, 2019 marked the 25th anniversary of the North American Free Trade Agreement (NAFTA). Twenty-five years after the landmark trade pact was signed by the United States, Canada, and Mexico, considerable debate surrounded it. Trade and trade agreements were a... View Details

Keywords: Trade; Negotiation; Agreements and Arrangements; Cost vs Benefits; Auto Industry; United States; Mexico; Canada

17 Jul 2012
First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details

Keywords: Sean Silverthorne

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

Case 817-073 MIA: Profit at the Base of the Pyramid In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of... View Details

Keywords: Sean Silverthorne

05 May 2009
First Look

First Look: May 5, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209135 URBI and the City Licensee Managers Harvard Business School Case 209-144 A leading low income housing builder in Mexico decides which prospective new local partner best... View Details

Keywords: Martha Lagace

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Consumer Products Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

December 2020 (Revised April 2021)
Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal

Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details