Publications

August 1991
Background Note

Marketing Research

Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research. View Details

Keywords: Marketing

01 Oct 2011
News

Bringing order to the unruly world of early stage entrepreneurship

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

September 2000 (Revised December 2020)
Background Note

Identifying and Developing Capable Leaders

By: Clayton M. Christensen and Morgan McCall Jr

Presents a synopsis of High Flyers, by Morgan McCall. Offers a method for identifying and training managers with potential--to build management bench strength. View Details

Keywords: Leadership Development; Recruitment; Selection and Staffing; Human Resources; Talent and Talent Management

24 Feb 2020
News

What happened when we tried to beat open-office distractions

Teaching Interest

Overview

2014 - Harvard Business Schoool, Technology and Operations Management (first-year required MBA curriculum) Summer 2012 Harvard Kennedy School of Government, Quantitative Methods: mathematics, probability and statistics for incoming mid-career masters students, full... View Details

January 1998 (Revised January 1999)
Background Note

A Note on Valuation in Entrepreneurial Ventures

By: Paul A. Gompers

Discusses various valuation methodologies for analyzing entrepreneurial firms. Gives a description of the methodologies and describes when each method is appropriate. View Details

Keywords: Valuation; Business Ventures; Entrepreneurship

Yuval is a doctoral student in Organizational Behavior and Sociology at HBS. He studies why are similar organizations dissimilarly diverse, especially focusing on extra-organizational dimensions that shape labor market racial and gender segregation. Yuval uses... View Details

Research Summary

Overview

My research uses a combination of lab experiments and empirical methods to understand how organizations can design their operations in order to inspire trust. View Details

2007
Other Unpublished Work

Mind Over Matter? Similarities and Differences Between Perceived and Observed Networks

In spite of the rapid development of new methods for network analysis—relying on electronic data sources and sophisticated computational analysis—organizational scholars continue to rely largely on more traditional survey-based methods. We believe that the... View Details

Keywords: Surveys; Organizations; Social and Collaborative Networks

15 Apr 2022
News

Professor Amy Edmondson: Memorable

01 Nov 2021
Video

Professor VG Narayanan: Synergy

October 1991
Background Note

Market Research

By: Robert J. Dolan

Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details

Keywords: Research; Markets

August 2011 (Revised September 2011)
Supplement

Enman Oil, Inc. (G)

By: David F. Hawkins

Oil and gas company Enman Oil attempts to lower its total leverage value by switching from the successful efforts method to the full costs method. View Details

Keywords: Accounting; Energy Industry

Research Summary

Statistical Methodology

William Simpson is developing methods of inference to use when assumptions of standard models are not met. He has created a hypothesis test to use for ipsative variables that adjusts for the non-zero correlations among variables expected under the null hypothesis. ... View Details

February 2008 (Revised August 2011)
Case

Olympia Machine Company, Inc.

By: Frank V. Cespedes and Benson P. Shapiro

The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details

Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry