Messaging - Publications - Faculty & Research

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

data-id=_/No4R3URLErpQiTPPu8Le][/div] These findings have implications for marketers and others who want to spread their messages online. “Emotions lead to engagement, regardless of whether they're positive or negative,” explains... View Details

Keywords: by Kristen Senz; Media & Broadcasting

13 Mar 2023
Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

for solutions to make the next generation of microfinance tools even more transformative. The HBS Alumni Bulletin recently talked to them about their research. “Around 2005 and 2010, some large-scale, randomized control studies started to emerge that all showed the... View Details

Keywords: by Jen McFarland Flint; Financial Services

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

"The biggest message I want to convey is that AI can scale bias in ways that we can barely understand today," Neeley says. "It takes millions and billions of data points for them to operate. If we don’t have the right strategies in place... View Details

Keywords: by Scott Van Voorhis; Technology

Web

FAQs for Alumni Virtual Programs - Alumni

chosen to deliver content and allow interaction Why am I receiving an error message (error code 3038/Zoom link invalid)? Error messages occur when the live event has concluded and the link is no longer... View Details

01 Sep 2023
News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

Web

The General Shoe Company, 1921 | Baker Library | Bloomberg Center | Harvard Business School

Resources Credits HBS & the Case Method - Message From the Director HBS & the Case Method Site Credits Special Collections Search Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry... View Details

22 Jan 2013
First Look

First Look: Jan. 22

PublicationsThe Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality Authors:Gino, F., M. Kouchaki, and A. Jami Publication:Journal of Experimental Psychology: General Abstract Drawing on the embodied simulation account of emotional information... View Details

Keywords: Sean Silverthorne

16 Aug 2011
Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

Citation

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25 Aug 2014
HBS Case

Starbucks Reinvented

clear, unwavering message that Starbucks' transformation would represent a return to its roots and an uncompromising commitment to core values, such as health care benefits for any partners working at least 20 hours a week. At a March... View Details

Keywords: by Julia Hanna; Food & Beverage

Web

HBR Classics - Alumni

Five Messages Leaders Must Manage , John Hamm The Power of Talk , Deborah Tannen Transforming Corner - Office Strategy into Frontline Action Decision-Making Conquering a Culture of Indecision , Ram Charan Stop Making Plans Start Making... View Details

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

written as Web pages. Should entrepreneurs avail themselves of these tools for business plans, or do they clutter the message too much? A: On the first floor of the Rock Center at HBS there is a copy of the original business plan that... View Details

Keywords: by Sean Silverthorne

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

after four days, sending the message that he thought this was a legal problem rather than an issue of consumer trust. “Johnson’s actions will become the new model for how a crisis should be handled” #3: Dig deep for the root cause.... View Details

Keywords: by Bill George; Technology; Food & Beverage

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

similar messaging apps—helped compensate for the lack of spontaneity. Moreover, the researchers suggest that this change could permanently improve team collaboration, even when teams reunite in person, by giving individual members more... View Details

Keywords: by Kristen Senz

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

to do what must be done for the common good, including those on the front lines.” Yamato donates to rebuilding devastated areas Makoto Kigawa, CEO of Yamato—a home delivery service of everything from fresh food to skis and golf clubs—sent out a View Details

Keywords: by Dina Gerdeman

28 Nov 2023
Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Many around the world admired China’s strong response to the pandemic in 2020 and 2021, but Chinese citizens and global and domestic businesses then came to realize that a strong state with no accountability mechanisms and few limits on power can be incredibly... View Details

Keywords: by Sean Silverthorne

Web

Resources for New Alumni - Alumni

stories as well as our programming. Programs & Webinars Listen to industry experts and distinguished alumni share insights on diverse topics. From the Career Blog “ It's no secret that your resume is critical to landing the job you deserve. You need to ensure it... View Details

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

message that adaptation and change were necessary if they were to continue to exist. Challenges to the conventional wisdom can be upsetting to individuals and organizations alike, and for that reason are often suppressed or discouraged.... View Details

Keywords: by Garry Emmons

15 Dec 2023
News

The Musts of 2023

Healthcare Exchange, where our purpose is to help reduce the cost of doing health care for citizens across the United States and in Europe, and bringing his Deep Purpose messaging to all of our employees creates so much engagement and... View Details

09 Nov 2023
News

From the Brink

Antonio Weiss (MBA 1994), Adam Chepenik (MBA 2010), Sebastián Negrón-Reichard (JD/MBA 2024) As the senior top official in the US Treasury Department on domestic finance issues, Antonio Weiss (MBA 1994) could see Puerto Rico’s financial meltdown coming, like watching a... View Details

Keywords: Ralph Ranalli

Publications