Messaging - Publications - Faculty & Research

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

data-id=_/No4R3URLErpQiTPPu8Le][/div] These findings have implications for marketers and others who want to spread their messages online. “Emotions lead to engagement, regardless of whether they're positive or negative,” explains... View Details

Keywords: by Kristen Senz; Media & Broadcasting

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

the solution created by the innovator, continually strategizing how best to reach and work with people both within and outside the movement, as the movement for change grows in size and complexity. “Orchestrators often need to tailor their View Details

Keywords: by Carmen Nobel

01 Dec 2023
News

Leadership Transition for External Relations

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: Leadership Transition – Janet Cahill, External Relations We write to let you know that Janet Cahill (AMP 189) has decided to step down from her... View Details

22 Jan 2013
First Look

First Look: Jan. 22

PublicationsThe Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality Authors:Gino, F., M. Kouchaki, and A. Jami Publication:Journal of Experimental Psychology: General Abstract Drawing on the embodied simulation account of emotional information... View Details

Keywords: Sean Silverthorne

16 Aug 2011
Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

Citation

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02 Apr 2001
Research & Ideas

What Makes a Good Leader?

John Kotter. "They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall." Badaracco believes part of knowing... View Details

Keywords: by Deborah Blagg & Susan Young

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

"The biggest message I want to convey is that AI can scale bias in ways that we can barely understand today," Neeley says. "It takes millions and billions of data points for them to operate. If we don’t have the right strategies in place... View Details

Keywords: by Scott Van Voorhis; Technology

01 Sep 2023
News

Returning to the Roots

partners, and importers. “A key message is that the company will go on as it is—independent, family-owned, family-run, and with the same values and attention to quality,” he says. Finding balance between tradition and new ways of doing... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

after four days, sending the message that he thought this was a legal problem rather than an issue of consumer trust. “Johnson’s actions will become the new model for how a crisis should be handled” #3: Dig deep for the root cause.... View Details

Keywords: by Bill George; Technology; Food & Beverage

Web

Terms of Use - Alumni

without notice to users any user content that does not meet the standards set by the Alumni Website Full Terms of Use (pdf) . Email My Class or Section/Alumni Messaging Service The Alumni Messaging Service... View Details

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

to do what must be done for the common good, including those on the front lines.” Yamato donates to rebuilding devastated areas Makoto Kigawa, CEO of Yamato—a home delivery service of everything from fresh food to skis and golf clubs—sent out a View Details

Keywords: by Dina Gerdeman

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

message that adaptation and change were necessary if they were to continue to exist. Challenges to the conventional wisdom can be upsetting to individuals and organizations alike, and for that reason are often suppressed or discouraged.... View Details

Keywords: by Garry Emmons

Web

Resources for New Alumni - Alumni

Webinars Listen to industry experts and distinguished alumni share insights on diverse topics. From the Career Blog “ It's no secret that your resume is critical to landing the job you deserve. You need to ensure it reflects your View Details

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

similar messaging apps—helped compensate for the lack of spontaneity. Moreover, the researchers suggest that this change could permanently improve team collaboration, even when teams reunite in person, by giving individual members more... View Details

Keywords: by Kristen Senz

30 Sep 2019
Book

6 Steps to Building a Better Workplace for Black Employees

hiring Companies should train managers to root out racial bias from their hiring and recruitment processes. They should also invest in retaining black professionals, in part by reinforcing the message that race will not be a barrier to... View Details

Keywords: by Dina Gerdeman

09 Nov 2023
News

From the Brink

an exchange of homophobic and racist messages between top government officials that sent a million protesters to the streets and forced the resignation of then-governor Ricardo Rosselló. The oversight board, known colloquially as “La... View Details

Keywords: Ralph Ranalli

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

written as Web pages. Should entrepreneurs avail themselves of these tools for business plans, or do they clutter the message too much? A: On the first floor of the Rock Center at HBS there is a copy of the original business plan that... View Details

Keywords: by Sean Silverthorne

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

The problem is that most of us naturally do notice each other's racial differences, regardless of our employer's policy. “Very early on kids get the message that they are not supposed to acknowledge that they notice people's race—often... View Details