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- All HBS Web
(457)
- People (3)
- News (110)
- Research (227)
- Events (4)
- Multimedia (3)
- Faculty Publications (117)
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web: View Details
Keywords: Sean Silverthorne
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young
- 29 Apr 2008
- First Look
First Look: April 29, 2008
and even remade as movies have come to dominate mainstream media content. At media giant Sony, Ken Munekata, CEO of Sony Pictures Entertainment (SPE), and Atsushi Fukuda, President of Sony Digital... View Details
Keywords: Martha Lagace
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
rate—a stark reminder of the perils of owning intellectual property in China at that time. Turning to the Internet itself, and particularly to content-sharing sites, the matter of ownership is challenged in a different way. Content... View Details
Keywords: by Jim Heskett
- Profile
Michael R. Bloomberg
globe. In 1990, not content to stick with the status quo, Bloomberg created Bloomberg News. The global 24-hour business and financial media company offers television, radio, print outlets such as Bloomberg... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased dramatically. Outlays for DTCA doubled... View Details
Keywords: by Manda Salls
- 24 May 2023
- Blog Post
Get to Know Class Day Speaker Adán Acevedo
sectors, and work towards a career in content acquisition. With technology and AI changing how media is consumed and created, he wants to ensure that it is being done ethically and without bias, so that the... View Details
- 17 Sep 2020
- Blog Post
HBS Grads Launch Cybersecurity Nonprofit to Fight Infodemic
requires users to have a valid phone number, it blocks large amounts of bot army from polluting the GreenZone app with fake reviews, which is rampant on many other review sites. humanID is a B2B2C company and our client base ranges from polling site to social View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and... View Details
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the View Details
Keywords: Julia Hanna
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts precision over how users... View Details
Keywords: by Carmen Nobel
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- Web
Past Projects | Social Enterprise | Harvard Business School
As such, we are building an educational mobile app that uses innovations in children's media to teach STEM skills through funny, interactive, animated, short movies. In this way, we seek to address the two challenges to STEM education by... View Details
- Fast Answer
Historical Research - India
Which resources should I use for historical research on India? Online Resources Newspapers and Other News Media The Times of India Check Harvard availability Harvard has access to this national newspaper out of Bombay back to 1861. South... View Details