Filter Results:
(464)
Show Results For
- All HBS Web
(464)
- People (3)
- News (108)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
Show Results For
- All HBS Web
(464)
- People (3)
- News (108)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
- Web
Jewish American Heritage Month | Baker Library
today and into the future. Collection activities focus on the career and professional development needs of our MBA students and alumni, as well as on access to business content to the Harvard University community at large. The Harvard... View Details
- Web
Building Trusted Organizations - Course Catalog
innovation, to the media and publishing, to manufacturing, to consumer marketing and hospitality, to managing sustainability, to tabletop role playing. The case are domestic and global (half are from outside the US), and they feature a... View Details
- 19 Mar 2021
- Blog Post
Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities
February we leveraged our social media platforms to celebrate just some of the incredible accomplishments and achievements of our students and alumni. Student and Alumni Spotlights Melcolm Ruffin (MBA 2020) Head of Athlete View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Details Concepts Owned Media Earned Media Influencer Marketing Featured Exercises Explore the unique advantages of owned media Test your knowledge of View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut and Meetup, to trading sites like Craigslist and eBay, and user-generated View Details
Keywords: Martha Lagace
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts precision over how users... View Details
Keywords: by Carmen Nobel
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This... View Details
Keywords: Sean Silverthorne
- 04 Nov 2008
- First Look
First Look: November 4, 2008
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709011 Marc Abrahams: Annals of an Improbable Entrepreneur Harvard Business School Case 409-013 Marc Abrahams was a media entrepreneur who specialized in... View Details
Keywords: Martha Lagace
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- Web
Richard Jenrette | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
expand on her ideas detailed in Blockbusters. Book Excerpt Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Colin Durrant Read An Excerpt Sean Silverthorne: What is a blockbuster strategy? Anita Elberse: I define a blockbuster strategy... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- Web
About This Collection | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details
- 13 May 2014
- News
Inside Africa
reason Americans view Africa as a land of misfortune is that all they hear about in the media is African misfortune. To counter this simplistic picture, Africa.com offers curated articles showing the everyday things that make up much of... View Details
Keywords: Constantine von Hoffman
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details
Keywords: by Jim Heskett
- 01 Sep 2024
- News
Far-Reaching Impact
children by 2030. They want to ensure that every child, regardless of income or background, achieves full brain and body development by age six. The digital platform offers content that is curated by a team of teachers, vetted by the... View Details
Keywords: Jennifer Gillespie
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young
- 24 May 2023
- Blog Post
Get to Know Class Day Speaker Adán Acevedo
sectors, and work towards a career in content acquisition. With technology and AI changing how media is consumed and created, he wants to ensure that it is being done ethically and without bias, so that the... View Details