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      Media And Broadcasting IndustryRemove Media And Broadcasting Industry →

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      • February 2008 (Revised June 2011)
      • Background Note

      Social Networks: The Portals of Web 2.0

      By: Stephen P. Bradley and Nancy Bartlett
      Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
      Keywords: Web; Technology; Networks; Information Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
      • January 2008 (Revised March 2009)
      • Case

      Framedia (A) Abridged

      By: Li Jin, Carliss Y. Baldwin, Li Liao, Huabing Li and Jielun Zhu
      Examines an acquisition in the highly competitive outdoor media advertising industry in China in late 2005. The transaction leads to eventual consolidation of the whole industry and positive stock reactions. Discusses equity consideration in the context of an M&A... View Details
      Keywords: Mergers and Acquisitions; Venture Capital; Equity; Private Equity; Corporate Governance; Emerging Markets; Organizations; Consolidation; Valuation; Advertising Industry; China
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      Jin, Li, Carliss Y. Baldwin, Li Liao, Huabing Li, and Jielun Zhu. "Framedia (A) Abridged." Harvard Business School Case 208-048, January 2008. (Revised March 2009.)
      • 2008
      • Other Unpublished Work

      The Paranoid Style in the Study of American Politics

      By: David Moss and Mary Oey

      The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms of political support. Indeed, many... View Details

      Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States
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      Moss, David, and Mary Oey. "The Paranoid Style in the Study of American Politics." 2008.
      • October 2007 (Revised March 2008)
      • Case

      Dove: Evolution of a Brand

      By: John A. Deighton
      Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
      Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry
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      Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
      • September 2007 (Revised September 2007)
      • Teaching Note

      RealNetworks Rhapsody (TN)

      By: Thomas R. Eisenmann
      Keywords: Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Eisenmann, Thomas R. "RealNetworks Rhapsody (TN)." Harvard Business School Teaching Note 808-069, September 2007. (Revised September 2007.)
      • 2007
      • Working Paper

      Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

      By: John A. Deighton and Leora Kornfeld
      The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
      Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
      • August 2007 (Revised November 2010)
      • Case

      Grand Central Publishing

      By: Anita Elberse
      In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details
      Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry
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      Elberse, Anita. "Grand Central Publishing." Harvard Business School Case 508-036, August 2007. (Revised November 2010.)
      • August 2007 (Revised February 2013)
      • Teaching Note

      Oprah Winfrey (TN)

      By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan
      Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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      Koehn, Nancy F., Marya Besharov, Katherine Miller, and Nora Khan. "Oprah Winfrey (TN)." Harvard Business School Teaching Note 808-018, August 2007. (Revised February 2013.)
      • August 2007 (Revised September 2008)
      • Case

      Marketing the "$100 Laptop" (A)

      By: John A. Quelch and Carin-Isabel Knoop
      In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
      Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Cambridge
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      Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
      • August 2007
      • Case

      New York Magazine

      By: Guhan Subramanian and David Chen
      Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details
      Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Publishing Industry
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      Subramanian, Guhan, and David Chen. "New York Magazine." Harvard Business School Case 908-012, August 2007.
      • July 2007 (Revised March 2008)
      • Case

      ABRY Fund V

      By: Nabil N. El-Hage, Richard S. Ruback and Leslie Pierson
      In January 2006, Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the media industry and... View Details
      Keywords: Cooperative Ownership; Venture Capital; Customer Relationship Management; Asset Management; Private Equity; Judgments; Competitive Strategy; Media; Corporate Finance; Media and Broadcasting Industry; Media and Broadcasting Industry
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      El-Hage, Nabil N., Richard S. Ruback, and Leslie Pierson. "ABRY Fund V." Harvard Business School Case 208-027, July 2007. (Revised March 2008.)
      • June 2007 (Revised April 2009)
      • Case

      Opening Pandora's Box

      By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent
      Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details
      Keywords: Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry
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      Shih, Willy C., Stephen P. Kaufman, Melissa Marie Blakeley, and Marissa Wairy Dent. "Opening Pandora's Box." Harvard Business School Case 607-135, June 2007. (Revised April 2009.)
      • June 2007 (Revised March 2011)
      • Case

      The CW: Launching a Television Network

      By: Anita Elberse and S. Mark Young
      In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
      Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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      Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
      • June 2007 (Revised January 2008)
      • Case

      BBC Worldwide: Global Strategy

      By: John A. Quelch and Carin-Isabel Knoop
      In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details
      Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain
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      Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
      • June 2007 (Revised April 2010)
      • Case

      Comcast Corporation

      By: Anita Elberse and Jason Schreiber
      In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
      Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
      • May 2007 (Revised May 2011)
      • Teaching Note

      Netflix (TN)

      By: Willy C. Shih
      Teaching note to (607-138). View Details
      Keywords: Media; Entertainment; Entertainment and Recreation Industry
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      Shih, Willy C. "Netflix (TN)." Harvard Business School Teaching Note 607-139, May 2007. (Revised May 2011.)
      • April 2007
      • Case

      Schibsted

      By: Bharat N. Anand and Sophie Hood
      In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
      Keywords: Transition; Product Launch; Organizational Change and Adaptation; Adaptation; Competitive Advantage; Media and Broadcasting Industry; Scandinavia
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      Anand, Bharat N., and Sophie Hood. "Schibsted." Harvard Business School Case 707-474, April 2007.
      • April 2007
      • Supplement

      Dataset for "Clear Channel Communications, Inc." (CW)

      By: Felix Oberholzer-Gee
      Keywords: Media; Entertainment; Media and Broadcasting Industry
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      Oberholzer-Gee, Felix. Dataset for "Clear Channel Communications, Inc." (CW). Harvard Business School Spreadsheet Supplement 707-811, April 2007.
      • March 2007
      • Teaching Note

      Clear Channel Communications, Inc. (TN)

      By: Felix Oberholzer-Gee
      Teaching note to 707523. View Details
      Keywords: Governing Rules, Regulations, and Reforms; Entertainment; Reputation; Media and Broadcasting Industry; United States
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      Oberholzer-Gee, Felix. "Clear Channel Communications, Inc. (TN)." Harvard Business School Teaching Note 707-535, March 2007.
      • March 2007
      • Supplement

      Sonoco Products Co.: Interview with Cindy Hartley, video

      By: Boris Groysberg, David A. Thomas and David Lane
      Keywords: Energy; Media; Energy Industry
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      Groysberg, Boris, David A. Thomas, and David Lane. "Sonoco Products Co.: Interview with Cindy Hartley, video." Harvard Business School Video Supplement 407-704, March 2007.
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