Filter Results:
(376)
Show Results For
- All HBS Web (568)
- Faculty Publications (122)
Show Results For
- All HBS Web (568)
- Faculty Publications (122)
←
Page 19 of 376
Results
Sort by
- 30 Sep 2014
- First Look
First Look: September 30
research. Design/methodology: We explore this proposition through a review of 55 empirical studies of social enterprises published in the last 15 years, in which we examine the mix and trajectory of research methods used and the research... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of View Details
Keywords: Martha Lagace
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of promotional spending by... View Details
Keywords: by Manda Salls
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
long-run competitive advantage.— Forest L. Reinhardt One method managers try is to differentiate their products, environmentally speaking, and transfer the additional costs to customers. Star-Kist Foods, a Heinz company, tried this with View Details
Keywords: by Martha Lagace
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
fronts. He persuaded Melvin Copeland, a noted marketing professor, to change his planned textbook to a collection of business "problems." Published in September 1920, it became the first business casebook. Donham also... View Details
Keywords: by David A. Garvin
- 29 Apr 2014
- First Look
First Look: April 29
Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details
Keywords: Sean Silverthorne
- 03 Aug 2010
- First Look
First Look: August 3
substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social cues. The Underdog Effect: The... View Details
Keywords: Martha Lagace
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
pandemic has motivated and facilitated lift outs in two key ways: Market volatility has motivated searches. Market agitation at any level, from firm to industry to global, can motivate people to browse job... View Details
- ←
- 19