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  • All HBS Web  (3,221)
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    • Events  (10)
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  • All HBS Web  (3,221)
    • People  (7)
    • News  (792)
    • Research  (1,668)
    • Events  (10)
    • Multimedia  (16)
  • Faculty Publications  (839)
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  • 01 Jun 2009
  • News

IXP 2009

Piemonte, IXP associate director. “With respect to students, the key component most appreciated is the opportunity to engage in field-based exercises that allow them to interact directly with the communities and business leaders they... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 1996
  • News

Keepers of the Flame

world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details
Keywords: Garry Emmons
  • 01 Mar 2007
  • News

Daniel Vasella

Secondly, we thought we would run it better. The California biotech firm famously failed to produce enough flu vaccine for the U.S. market in 2004. And thirdly, we saw that there was a significant growth opportunity due to new vaccines,... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 01 Mar 2012
  • News

Alumni Book Briefs

China, and others will grow rapidly. The authors predict probable new principles for commercial success, among them that an obsession with return on equity will give way to more broad-based measurements of success, and that Adam Smith’s invisible hand of the View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

considering the value of physical billboards in these micro aerospace communities as an alternative way to reach their ideal customer. Their question: When is the right time for Stell to experiment with marketing, and how should they... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 01 Sep 2010
  • News

Dare to be Different

are affecting not only how marketers communicate with consumers but also how individuals express themselves, and explore different parts of their personality in this public forum. I’m thinking about teaching... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 15 Dec 2011
  • News

An HBS gift guide

on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business lessons for a global century Bill Roedy (MBA 1979) Former MTV... View Details
Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade
  • 22 Feb 2022
  • News

Launch Codes

away from you quickly. In the early days of WAVE, with a fairly small team, it was easy for me to model the expected behavior. But as we started to scale up, and our original culture ambassadors became the minority to the new hires, we learned that codifying and View Details
Keywords: Dan Morrell; illustrations by Alvaro Dominguez
  • 24 Mar 2023
  • News

Exploring Talent Markets; Aid for Turkey

Clubs News Clubs News Toronto Alumni Explore Shift in Talent Markets On February 9, the HBS Club of Toronto held an in-person fireside chat and Q&A with Ethan Bernstein, Edward W. Conrad Association Professor of Business Administration,... View Details
Keywords: Margie Kelley
  • 01 Jun 2017
  • News

Supercharged

promise of better charging infrastructure, and evolving trends in foreign markets all indicate that EVs are approaching a global tipping point. But with political winds imperiling government incentives in the United States and China... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • 01 Jun 1998
  • News

José Royo

I was overqualified," Royo says, "but they took a chance on me anyway." During his five-year tenure in that position, Royo played a significant role in developing a state-of-the-art intranet system at the School that provides those within the extended HBS View Details
Keywords: Eileen McCluskey; photograph by Webb Chappell
  • 17 Feb 2015
  • News

The First Five Years: Justin Pasquariello (MBA 2010)

objectives. Identifying how to best achieve our mutual objectives can be challenging, but also provides a great learning and growth opportunity.” How do you use what you learned at HBS in this position? “In some way or other, every class I took at HBS has been... View Details
Keywords: Health, Social Assistance
  • 01 Apr 1999
  • News

Spirit at Work

productive. I had no sense of time. I had fun.' That, to me, is beginning to articulate what spirituality, in terms of self-engagement and fulfillment, is all about." Jennifer F. Lawrence (MBA '87), a marketing consultant and professor at... View Details
Keywords: Marguerite Rigoglioso
  • 01 Jun 2007
  • News

More Faculty Honors

Long Run, has received the 2006 Berry-AMA Book Prize from the American Marketing Association as the best marketing book reviewed last year. For details and more faculty awards, visit... View Details
Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Jun 2011
  • News

The Best-Laid Plans

deals with Bed Bath & Beyond, Frontier Airlines, and Johnson & Johnson. “You’re always asking, is this the right business model? But there are no answers. The market and technology are constantly changing,” Riesenfeld remarks. The biotech... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2014
  • News

Book Review: Getting Beyond Yes

need to align their in-the-moment thinkers with the big picture and their strategists with practical day-to-day sales operations. But you don’t have to take Cespedes’s word for it—though he does head HBS’s executive program on this very topic and has led the Strategic... View Details
Keywords: Maureen Harmon; faculty research; faculty books
  • 01 Aug 2002
  • News

For Alumni Only: Breakthrough Insights Program Debuts

community are no exception. To give alumni the chance to sample the latest faculty thinking on some of the most pressing business issues of the day, last May the School launched Breakthrough Insights, a new Executive Education program... View Details
Keywords: Laura Singleton
  • 01 Mar 2013
  • News

Commitment to Leadership

School's first program with a major e-learning component and to train one-on-one coaches to support a more individualized approach to learning. In my own research and writing, I am currently working on two topics: what it takes to lead and manage talent in emerging... View Details
  • 01 Jun 2013
  • News

Collective Wisdom

idea is that there are some problems that require collective input and cumulative knowledge-building. Open-source communities are a very powerful way to get that done. We used to think that software had to be developed by lots of... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2006
  • News

Charting the Year Ahead

percentage takes advantage of them. Insightful demographic and psychographic profiles have been developed from alumni survey data that will enable the committee, chaired by Jim Rice (MBA 1986), to recommend segment-specific marketing and... View Details
Keywords: Peter Cooper; Business Schools & Computer & Management Training; Educational Services
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