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      • Faculty Publications  (641)

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      • 2008
      • Working Paper

      Opening Platforms: How, When and Why?

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
      Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: How, When and Why?" Harvard Business School Working Paper, No. 09-030, September 2008.
      • 2008
      • Working Paper

      The Architecture of Platforms: A Unified View

      By: Carliss Y. Baldwin and C. Jason Woodard
      The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may... View Details
      Keywords: Digital Platforms; Industry Clusters; Infrastructure; Information Infrastructure; Digital Platforms
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      Baldwin, Carliss Y., and C. Jason Woodard. "The Architecture of Platforms: A Unified View." Harvard Business School Working Paper, No. 09-034, September 2008.
      • August 2008
      • Teaching Note

      System on a Chip 2008: Global Unichip Corp. (TN)

      By: Willy C. Shih
      Teaching Note for [608159] and [609001]. View Details
      Keywords: Vertical Integration; Horizontal Integration; Industry Structures; Technology; Semiconductor Industry
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      Shih, Willy C. "System on a Chip 2008: Global Unichip Corp. (TN)." Harvard Business School Teaching Note 609-033, August 2008.
      • August 2008
      • Case

      System on a Chip 2008: Ardentec Corporation

      By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Ting-Chen Chen
      Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the... View Details
      Keywords: Growth and Development Strategy; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Semiconductor Industry
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      Shih, Willy C., Chen-Fu Chien, Chintay Shih, and Ting-Chen Chen. "System on a Chip 2008: Ardentec Corporation." Harvard Business School Case 609-026, August 2008.
      • August 2008 (Revised March 2010)
      • Case

      Finland's S Group: Competing with a Cooperative Approach to Retail

      By: Ramon Casadesus-Masanell, Tarun Khanna, Samuli Skurnik and Jordan Mitchell
      The case looks at the two dominant Finnish retailers: S Group and Kesko. S Group is a customer-owned cooperative, which has a unique holding structure whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the... View Details
      Keywords: Business Model; Cooperative Ownership; Public Ownership; Competitive Advantage; Retail Industry; Finland
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      Casadesus-Masanell, Ramon, Tarun Khanna, Samuli Skurnik, and Jordan Mitchell. "Finland's S Group: Competing with a Cooperative Approach to Retail." Harvard Business School Case 709-409, August 2008. (Revised March 2010.)
      • August 2008
      • Supplement

      Philipp Justus at eBay Germany (C)

      By: Linda A. Hill and Emily Stecker
      This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most... View Details
      Keywords: Innovation and Management; Leadership; Auctions; Organizational Structure; Personal Development and Career; Internet; Germany
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      Hill, Linda A., and Emily Stecker. "Philipp Justus at eBay Germany (C)." Harvard Business School Supplement 409-029, August 2008.
      • July 2008 (Revised April 2009)
      • Background Note

      Horizontal Specialization and Modularity in the Semiconductor Industry

      By: Willy C. Shih, Chintay Shih and Chen-Fu Chien
      Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It... View Details
      Keywords: Customer Value and Value Chain; Intellectual Property; Industry Structures; Horizontal Integration; Semiconductor Industry
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      Shih, Willy C., Chintay Shih, and Chen-Fu Chien. "Horizontal Specialization and Modularity in the Semiconductor Industry." Harvard Business School Background Note 609-001, July 2008. (Revised April 2009.)
      • July 2008 (Revised February 2009)
      • Case

      (PRODUCT) RED (A)

      By: Youngme E. Moon, Michael I. Norton and David Chen
      Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
      Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa
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      Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
      • 2008
      • Working Paper

      Communication (and Coordination?) in a Modern, Complex Organization

      By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
      This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details
      Keywords: Business Conglomerates; Interpersonal Communication; Organizational Structure; Social Issues; Boundaries
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      Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Communication (and Coordination?) in a Modern, Complex Organization." Harvard Business School Working Paper, No. 09-004, July 2008.
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: Handheld Graphics Organization

      By: Willy C. Shih and Thomas Thurston
      The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Handheld Graphics Organization." Harvard Business School Case 608-098, May 2008. (Revised August 2009.)
      • April 2008
      • Teaching Note

      Viagen: Revolutioning the Livestock Industry (TN)

      By: David E. Bell, Mary L. Shelman and Eliot Sherman
      Teaching Note for [507021]. View Details
      Keywords: Investment; Genetics; Production; Training; Customers; Supply Chain; Business Plan; Commercialization; Information Technology; Performance Efficiency; Governing Rules, Regulations, and Reforms; Industry Structures; Agriculture and Agribusiness Industry; Biotechnology Industry
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      Bell, David E., Mary L. Shelman, and Eliot Sherman. "Viagen: Revolutioning the Livestock Industry (TN)." Harvard Business School Teaching Note 508-014, April 2008.
      • 2008
      • Working Paper

      Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures

      By: Mikolaj Jan Piskorski and Nitin Nohria
      This paper develops an exchange-network perspective on corporate diversification and proposes two measures of corporate scope: structural closure and structural exposure. Structural closure focuses on exchanges of goods and services inside the firm... View Details
      Keywords: Mergers and Acquisitions; Market Transactions; Diversification; Boundaries; Valuation
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      Piskorski, Mikolaj Jan, and Nitin Nohria. "Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures." Harvard Business School Working Paper, No. 08-087, April 2008.
      • February 2008 (Revised September 2008)
      • Case

      Apple Inc., 2008

      By: David B. Yoffie and Michael Slind
      In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
      Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
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      Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
      • January 2008 (Revised May 2008)
      • Supplement

      China Netcom: Corporate Governance in China (B)

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
      Supplements the A case [308027]. With its dual listings on the Hong Kong stock market and New York stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman,... View Details
      Keywords: Management Teams; Corporate Governance; State Ownership; Standards; Globalized Markets and Industries; Telecommunications Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "China Netcom: Corporate Governance in China (B)." Harvard Business School Supplement 308-091, January 2008. (Revised May 2008.)
      • January 2008
      • Background Note

      Valuing Risky Debt

      By: Joshua Coval and Erik Stafford
      This lesson develops the classical structural approach to pricing and hedging credit risk: Merton's (1974) contingent claims model of debt and equity claims. This model is used to make investment and risk management decisions in an over-the-counter (OTC) market for... View Details
      Keywords: Borrowing and Debt; Credit; Investment; Price; Risk Management; Mathematical Methods; Valuation
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      Coval, Joshua, and Erik Stafford. "Valuing Risky Debt." Harvard Business School Background Note 208-111, January 2008.
      • June 2008
      • Article

      How Are Preferences Revealed?

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      Revealed preferences are tastes that rationalize an economic agent's observed actions. Normative preferences represent the agent's actual interests. It sometimes makes sense to assume that revealed preferences are identical to normative preferences. But there are many... View Details
      Keywords: Consumer Behavior; Attitudes; Microeconomics
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "How Are Preferences Revealed?" Journal of Public Economics 92, nos. 8-9 (June 2008): 1787–1794.
      • 2008
      • Chapter

      Innovation and the Evolution of Market Structure for Internet Access in the United States

      By: Shane Greenstein
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      Greenstein, Shane. "Innovation and the Evolution of Market Structure for Internet Access in the United States." Chap. 3 in The Internet and American Business, edited by William Aspray and Paul Ceruzzi, 47–104. MIT Press, 2008.
      • January 2008
      • Article

      The Five Competitive Forces That Shape Strategy

      By: Michael E. Porter
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
      Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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      Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
      • December 2007 (Revised December 2008)
      • Case

      China Netcom: Corporate Governance in China (A)

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Ning Xiangdong and Tracy Manty
      With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program... View Details
      Keywords: Corporate Governance; State Ownership; Public Ownership; Financial Markets; Capital Markets; Telecommunications Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Ning Xiangdong, and Tracy Manty. "China Netcom: Corporate Governance in China (A)." Harvard Business School Case 308-027, December 2007. (Revised December 2008.)
      • October 2007
      • Background Note

      Price Formation

      By: Joshua D. Coval and Erik Stafford
      Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details
      Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy
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      Coval, Joshua D., and Erik Stafford. "Price Formation." Harvard Business School Background Note 208-040, October 2007.
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