Market Segmentation And Target Market Selection - Publications - Faculty & Research

12 May 2022
News

Onboarding

undertaking something much more serious, leading Xerox’s entry into the Chinese market and fearlessly chastising the company’s chairman for publicizing its activities in the press. Always up for a new... View Details

27 Oct 2016
News

Paying It Forward

problem. So everything we’re doing is based on providing affordable solutions for our targeted market. It’s a different approach, and not how technology guys typically think.” Kundu would know, as he himself... View Details

Keywords: Margie Kelley

04 Aug 2020
News

How Business Can Advance Racial Equity

businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or conceit, if you will, that's sort of taught in business schools,... View Details

01 Jun 1997
News

Sorting Myth from Reality at Hong Kong Conference

several decades before an effective system of rules will govern China"), the burden of bloated state firms, and lack of experience with a market economy. Yet the mainland giant is likely to "continue to grow... View Details

Keywords: Alejandro Reyes

12 Dec 2018
News

Lesson Plan

Director Cognetti that the board will follow state and federal procurement laws to bid out for ongoing and as-needed services, with target dates to send out requests for... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

01 Jun 2019
News

City on a Hill

percent of its operating revenue came from a dwindling endowment, and the school had been through four executive directors in two years. Relations with the neighboring town of Harlan, the county seat, were at an all-time low: The... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

06 Dec 2021
News

Rescue & Recovery

like Cisco, Microsoft, and Airbnb to scale their impact. Since its programs are driven by local needs across 40 geographies, they run the gamut, from agriculture and financial inclusion to food security,... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

26 Feb 2020
News

Phoenix Rising

reception room, and a fountain of Bubble Wrap trails behind her. She’s working with the National Gallery to introduce more modernity to the office aesthetic, selecting a few contemporary paintings for the... View Details

Keywords: Jen McFarland Flint

01 Mar 2013
News

Opening the Door

Care Act move us any closer to that approach? I agree that the individual mandate is essential. But with Obamacare, agents who don't know our individual needs are selecting plans on our behalf, and that's... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

30 Jul 2024
News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

01 Sep 2006
News

Down the Memory Chute

(Written and Oral Communication); and MC (Management Communication). For generations of MBA students indentured to a demanding Muse, the trials and tribulations of report... View Details

Keywords: Garry Emmons

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