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  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at places like McDonald's,... View Details
Keywords: by Dina Gerdeman
  • 05 Apr 2011
  • First Look

First Look: April 5

Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

weather that depressed sales of natural gas and home heating oil. As you know, this is also the first quarter we are operating with the Balanced Scorecard, so I can see performance across a broader set of indicators. Market shares in our... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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  • 16 Apr 2001
  • Research & Ideas

Strategy and the Internet

offerings of dot-coms. Industry leaders have compromised their existing competitive advantages by entering market segments to which they bring little that is distinctive. Merrill Lynch's move to imitate the... View Details
Keywords: by Michael E. Porter
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

predictions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54314 January–February 2019 Harvard Business Review Cracking Frontier Markets By: Christensen, Clayton M., Efosa Ojomo, and Karen Dillon Abstract— With... View Details
Keywords: Dina Gerdeman
  • August 2006 (Revised February 2009)
  • Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
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  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

measures of constraints. These findings imply a high degree of market segmentation and suggest that frictions within specialized financial institutions prevent capital from flowing into the View Details
Keywords: Dina Gerdeman
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

it has acquired Whole Foods, the market value of US big name retailers selling foods immediately drops 10 to 20 percent. The exchange of information and news, fake or fact, among large segments of the... View Details
Keywords: by James Heskett; Technology; Web Services
  • Web

Winners & Runners-Up | New Venture Competition

credit, and market linkage for smallholder farmers. Alumni Track, 2019 Blueland Gina Pak (MBA 2015), CMO Alumni Track Winner Taking the weight and waste out of your everyday products. X-COR Therapeutics Jayon Wang (MBA 2018) Brian Chang... View Details
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

then sell this to the consumer. If you look at vinyl right now, it’s a very small segment of the market, but it has a very important, symbolic role. The vinyl record is an extension of the craft of making music, another way to connect... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • January 2018
  • Technical Note

The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

By: V. Kasturi Rangan and Tricia Gregg
Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details
Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation
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  • 01 Dec 2016
  • News

In My Humble Opinion: Chip Brewer (MBA 1991)

that millennials aren’t playing as much golf as previous generations, but it’s a discretionary and aspirational sport. If you segment that group based on income, the interest equals out.” Say “fore” in Hindi: “The View Details
Keywords: Julia Hanna
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

price decreases segmented by customer and channel. Another hallmark of stressful situations is that they can lead to paralysis and inaction, what Nathan Furr calls “unproductive uncertainty.” He recommends three strategies for... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • Web

Research Design - Impact Investments

have identified a universe of over 13,000 portfolio companies of more than 400 impact investors. This research enables the segmentation and analysis of the impact investing universe at a previously unprecedented level of depth and scope.... View Details
  • Web

Alternative Investments Course | HBS Online

Highlights How Is Private Equity Funded? Three Segments of PE Should BC Partners Exit? Show Hide Details Concepts Introduction to Private Equity Venture Capital Growth Equity Buyouts Private Equity Wrap-up Featured Exercises Calculate the... View Details
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

be classified into five segments: innovators, early adopters, early majority, late majority, and laggards. Each of the five segments has its own behavioral and demographic characteristics, with varying levels of uncertainty about the... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • October 2016
  • Case

The Quiet Ascension of LA Fitness

By: John R. Wells and Gabriel Ellsworth
In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details
Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles
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  • 06 Dec 2011
  • First Look

First Look: Dec. 6

http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of... View Details
Keywords: Sean Silverthorne