Management Accounting - Publications - Faculty & Research

June 2023 (Revised September 2023)
Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details

Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting

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Credential of Leadership, Impact, and Management in Business | HBS Online

capstone project during the year-long program. Upon successful completion, participants will earn a Credential of Leadership, Impact, and Management in Business. CORe is a business fundamentals program that combines Business Analytics,... View Details

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

unique to sports, of course. Based on our surveys with executives from a wide range of fields, the rate at which managers lose relevance has increased dramatically, even over just the last decade. The world is changing faster than ever... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

1 Aug 2010
Conference Presentation

Firm Performance, Top Management and Minority Hiring: African‐American Coaches in the NFL, 1970‐2007

By: Andrew Hill and David Thomas

Studies of minority hiring have found that low-status firms are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management, which differs in the level of 1) uncertainty regarding the optimal... View Details

Keywords: Performance Evaluation; Management Teams; Recruitment; Relationships; Risk and Uncertainty; Ethnicity; Sports Industry; Africa; United States

Citation

28 Feb 2024
News

Cities Where People Have the Best Money Management Skills

Fast Answer

Managing Service Operations: Research resources for new service design

used to analyze financial data from global equity and fixed income markets, and public and private companies. Individual accounts needed. Note: Follow the access instruction on the page before accessing. LSEG Workspace Company Overview... View Details

January 2017 (Revised January 2019)
Case

The Rise and Fall of Lehman Brothers

By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott

With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a... View Details

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June 2000
Case

Risk Management and Leasing at Nissan Motor Corporation, USA

Market pressures, accounting, and managerial incentives can result in managerial choices that have a long-term detrimental effect on the firm. View Details

Keywords: Risk Management; Value; Decision Choices and Conditions; Accounting; Auto Industry

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1989
Chapter

LBOs and the Reemergence of Institutional Monitoring of Managers

By: Michael C. Jensen

Keywords: Leveraged Buyouts; Corporate Accountability; Corporate Governance; Management

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Brand Name Management - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

August 2002 (Revised November 2003)
Teaching Note

Activity-Based Management at W.S. Industries (TN) (A) and (B)

By: V.G. Narayanan

Teaching Note for (9-101-062) and (9-102-063). View Details

Keywords: Activity Based Costing and Management

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01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

economies. It’s also testimony to a darker phenomenon. A recent study reported in MIT Sloan Management Review concludes that from April through September, the main reason for quitting in the US (10 times more important than compensation)... View Details

Keywords: by James Heskett

October 2008
Article

The Effect of Macro Information Environment Change on the Quality of Management Earnings Forecasts

The 1990s were characterized by substantial increases in the performance of and investor reliance on financial analysts. Because managers possess superior private information and issue forecasts to align investors' expectations with their own, we predict that... View Details

Keywords: Information; Performance Expectations; Earnings Management; Financial Reporting; Forecasting and Prediction

Citation

21 May 2013
News

Cook's Job Is to Manage Tax Law for Apple

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Managing and Innovating in Financial Services - Course Catalog

HBS Course Catalog Managing and Innovating in Financial Services Course Number 1509 Professor David Scharfstein Spring; Q3Q4; 3.0 credits 27 Sessions Exam Course Content Financial services firms play a critically important role in the... View Details

21 Jan 2015
Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

2014, when George's branch obtained control and fired the CEO—who happened to be a cousin, Arthur T. Demoulas. Management was outraged, and the employees walked out in support of their CEO. The company lost tens of millions of dollars as... View Details

Keywords: Retail

Research Summary

Overview

By: Rob Markey

Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details

Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships

June 2017
Teaching Note

Google to Alphabet: Two Job Opportunities

By: Robert Simons and Jennifer Packard

This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details

Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry

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December 2012
Article

Evidence on the Use of Unverifiable Estimates in Required Goodwill Impairment

By: Karthik Ramanna and Ross L. Watts

SFAS 142 requires managers to estimate the current fair value of goodwill to determine goodwill write-offs. In promulgating the standard, the FASB predicted managers will, on average, use the fair value estimates to convey private information on future cash flows. The... View Details

Keywords: Goodwill Impairment; Fair-value Accounting; FASB; SFAS 142; Fair Value Accounting; Standards; Cash Flow; Agency Theory; Motivation and Incentives; Forecasting and Prediction; Goodwill Accounting

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January 2011 (Revised August 2013)
Case

An Intern's Dilemma

By: Sandra J. Sucher and Matthew Preble

An HBS student is asked to misrepresent himself during the course of his summer internship by his employer in order to obtain data from industry competitors. View Details