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Show Results For
- All HBS Web
(621)
- People (7)
- News (182)
- Research (313)
- Multimedia (12)
- Faculty Publications (199)
- 01 Jun 2015
- News
@Soldiers Field
Photo courtesy @chiaraferragni Case study subject Chiara Ferragni—the fashion designer/blogger best known as The Blonde Salad—took a break from New York Fashion Week to visit HBS professor Anat Keinan’s new Luxury Marketing elective.... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power tools, many stores have now limited their assortment and... View Details
- Portrait Project
Emily Wang
I will take a deep breath and step onto my stage. There are no awkward throwback photos of me in tutus or dance recitals. Ballet classes were a luxury for which we did not have time or money. But I was a happy and resolute child, and in... View Details
- 01 Jun 2000
- News
A Natural Balance
food store or that it won't appeal to a luxury product consumer. We wanted to create something in a beautiful package, with high-quality, grade-A ingredients that are good for you." View Details
- Portrait Project
Sharon Liszanckie
Twist what HBS taught about aspirational marketing, NOT to sell luxury goods, but to illustrate "goods" aren't important, what you do for others is. Demonstrate that increasing shareholder return is not wholly synonymous with... View Details
- Portrait Project
Sara Alsadi
Going forward, I want to find happiness. I want to spend time with my loved ones, enjoy the freedom I unfortunately have, and accept a job that allows me to add value instead of accumulating wealth. I want to enjoy the little things in life – pause for a moment, live... View Details
- 01 Mar 2009
- News
Deep Discovery
The British luxury liner RMS Lusitania was torpedoed by a German submarine on its New York-to-Liverpool run in 1915. The ship sank in 300 feet of water off the coast of Ireland; 1,198 (including 128 Americans) of 1,959 passengers and crew... View Details
- 2018
- Working Paper
Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.
By: Kristin Sippl
Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
fashion industry creative director at predicting the future fashion trends and tastes of consumers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517115-PDF-ENG Harvard Business School Case 517-100 1436: The First Pure Chinese View Details
Keywords: Carmen Nobel
- Profile
Juan Camargo
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 01 Mar 2023
- News
Research Brief: Great Expectations
luxury that’s unrealistic for some. “What does it mean if people from higher socioeconomic backgrounds are more likely to pursue their passion for work and also more likely to be given more opportunities? It means that we may be selecting... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart of A. Lange & Söhne, which produces View Details
- June 1991
- Teaching Note
Regency Plaza, Teaching Note
Teaching Note for (9-391-021). View Details
- Portrait Project
Adam Gassin
subtly whispers its doctrine of the month: Cosmopolitan promotes promiscuity, fame, and luxury as means to happiness. Time depicts presidents, executives, and entertainers at the pinnacle of power. Forbes preaches the gospel of wealth,... View Details
Angle of Insight
poor country and essentially changed the way I think about development and poor countries. One case in particular that has stuck with me is Isaac Merritt Singer. Here is a guy who builds a global empire in the 19th century. Singer did not have the View Details
- 01 Oct 2001
- News
¡Vamos al Cine!
will control 51 percent of the cinemas in Mexico City, one of the world's most-populated urban areas. To reach the working poor, Heyman decided to cut ticket prices by about half in low-income neighborhoods while building the same View Details
- 07 Jul 2016
- News
A World Without Borders
Many people associate the name &Beyond with luxury adventure travel. CEO Joss Kent (MBA 1997) thinks of it, first, as a conservation company. Tourism pays for the company’s habitat management, community development, and other conservation... View Details
- 25 Jul 2016
- Blog Post
Advice on Switching Careers While at HBS
industry-focused club Consider taking an active role in a student-run club at HBS. I joined the Retail & Luxury Goods Club as a Director of Panels for the annual retail conference. This not only introduced me to countless new... View Details
- 01 Mar 2004
- News
High Brow
Churchill, Laurence Olivier, and Oscar Wilde, not to mention a slew of British royals. “We figured that Truefitt & Hill was the luxury play in men’s grooming,” said Cartwright, whose Chicago-based company plans to open its first... View Details
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.