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Publications

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  • All HBS Web  (949)
    • News  (180)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)

Show Results For

  • All HBS Web  (949)
    • News  (180)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)
← Page 19 of 949 Results →
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Bird, Yanhua Z., Jodi L. Short, and Michael W. Toffel Abstract—Exploitive working conditions have spurred companies to pressure their suppliers to adopt labor codes of conduct and to conform their labor practices to the standards set... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

market and chose to develop its brand not through expensive advertising but by building core values, client trust, and leveraging Murthy's personal integrity and principles. In 2011, the company introduced... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 09 Mar 2010
  • First Look

First Look: March 9

conditions of state ownership, the tale told by The Big Ditch serves as a vital and object lesson for those who question the ability of governments to run companies effectively. Bold Retreat: A New Strategy for Old Technologies... View Details
Keywords: Martha Lagace
  • 12 Mar 2013
  • First Look

First Look: March 12

of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details
Keywords: Sean Silverthorne
  • October 2015 (Revised October 2016)
  • Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain
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Avery, Jill, Maria Fernanda Miguel, and Laura Urdapilleta. "Paez." Harvard Business School Case 316-085, October 2015. (Revised October 2016.)
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the... View Details
Keywords: by Martha Lagace; Journalism & News; Publishing
  • Profile

Pam Chan

Her role: advertising sales for Southeast Asia. "All companies say they want to be transformed digitally," Pam observes, "but most are struggling. It makes sense to start with digital View Details
Keywords: CPG; Tech
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

business and operating models had always been driven by data, networks, and software. After all, Google commercialized the world’s best search algorithm, developed leading advertising technology, and turned Android into the world’s most... View Details
Keywords: by Dina Gerdeman
  • 25 Jan 2021
  • Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 02 Mar 2007
  • What Do You Think?

What Is the Government’s Role in US Health Care?

various free market mechanisms for addressing these issues. Where to start? Paul Jackson suggests that "The only thing the government should be involved with is controlling the drug, insurance, and medical industry advertising spending... View Details
Keywords: by Jim Heskett; Health
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • Web

Topics - HBS Working Knowledge

Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3)... View Details
  • 01 Oct 2013
  • First Look

First Look: October 1

yields-is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for reaching for yield among insurance companies, the largest institutional holders of... View Details
Keywords: Sean Silverthorne
  • Web

Hiring International Students

Long-Term Employment The H-1B category is the most common long-term work visa but it may be just one option for you. In fact, each year more than 25,000 US companies employ at least one international worker in H-1B status. Common Business... View Details
  • 21 Nov 2022
  • Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

with Gen Z shoppers in their teens and 20s. The payment method made up $97 billion—or 2.1 percent—of total US e-commerce sales in 2020, a figure that is expected to double by 2024. BNPL is so lucrative, merchants are paying fintech View Details
Keywords: by Rachel Layne; Retail; Financial Services; Technology
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

Advertisement for DuPont Cellophane from The Saturday Evening Post, 1950. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and... View Details
Keywords: by Carmen Nobel; Advertising; Advertising; Advertising
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • Web

Skydeck - Alumni

fiction and finance. Combat-Tested Cancer Coaching Cancer will impact nearly one in two people in their lifetime. Kathy Giusti (MBA 1985) has battled it twice—and has lessons for anyone in the fight. The Values and Virtues of a Quick Fix Author Anne Morriss (MBA 2004)... View Details
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