Publications

July 2013 (Revised January 2014)
Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado

In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details

Keywords: Marketing Strategy; Social Marketing; United States

1981
Other Unpublished Work

Comet Energy (B) DoD Incentive Contracting - HBS Analysis and Decision Case

By: J. Ronald Fox and Louis B. Smith

Keywords: Contracts; Business and Government Relations; National Security; Decision Making

September 2010 (Revised September 2011)
Case

Leasing Decision at Magnet Beauty Products, Inc.

By: Krishna G. Palepu and George Serafeim

A fast-growing retailer is facing two different leasing options for its stores. In choosing between the two options, management is considering the potential impact of the two options on the company's financial statements, in light of the proposed new accounting... View Details

Keywords: Financial Statements; Decision Choices and Conditions; Growth and Development Strategy; Standards; Leasing; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

August 1982 (Revised June 1983)
Case

American President Lines Ltd.: CMS-I Decision (A)

By: James I. Cash Jr. and Michael R. Vitale

Keywords: Information Technology; Decision Making; Shipping Industry

October 2019
Article

Making Sense of Recommendations

By: Michael Yeomans, Anuj Shah, Sendhil Mullainathan and Jon Kleinberg

Computer algorithms are increasingly being used to predict people's preferences and make recommendations. Although people frequently encounter these algorithms because they are cheap to scale, we do not know how they compare to human judgment. Here, we compare computer... View Details

Keywords: Recommender Systems; Artificial Intelligence; Interpretability; Information Technology; Forecasting and Prediction; Decision Making; Attitudes

January 2013
Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

August 2015
Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson

Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details

Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry

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Web

Statement on Supreme Court Decision | About

Statement on Supreme Court Decision Harvard University leadership, including Dean Srikant Datar, address the Harvard community after the Supreme Court delivered its decision in Students for Fair Admissions... View Details

11 Mar 2020
News

Making It Rain

customer request, instead of what the rest of the industry is doing, which is just looking at the outputs of the governmental models,” says Elkabetz. For airlines, access to more accurate weather forecasts—both short and long term—enables... View Details

Keywords: Lisa Scanlon Mogolov

Research Summary

Making Machine Learning Models Interpretable

By: Himabindu Lakkaraju

I work on developing various tools and methodologies which can help decision makers (e.g., doctors, managers) to better understand the predictions of machine learning models. View Details

2003
Article

Effect of Assessment Method on the Discrepancy between Judgments of Health Disorders People Have and Do Not Have: A Web Study

By: Jonathan Baron, David A. Asch, Angela Fagerlin, Christopher Jepson, George Loewenstein, Jason Riis, Margaret G. Stineman and Peter A. Ubel

Keywords: Judgments; Health Disorders; Web; Information

22 Oct 2019
News

When It’s OK to Trust Your Gut on a Big Decision

Article

Political Skill: Explaining the Effects of Nonnative Accent on Managerial Hiring and Entrepreneurial Investment Decisions

By: Laura Huang, Marcia Frideger and Jone L. Pearce

We propose and test a new theory explaining glass-ceiling bias against nonnative speakers as driven by perceptions that nonnative speakers have weak political skill. Although nonnative accent is a complex signal, its effects on assessments of the speakers' political... View Details

Keywords: Spoken Communication; Prejudice and Bias; Competency and Skills; Selection and Staffing; Entrepreneurship; Investment; Decisions

30 Aug 2018
Blog Post

My Difficult Decision to Leave Google for HBS

apply came from talking to HBS alumni. While each individual had unique experiences and found varying degrees of career success, not one regretted the decision to attend. I never detected a single trace of... View Details

March 2003 (Revised August 2005)
Case

Making SMaL Big: SMaL Camera Technologies

By: Clayton M. Christensen and Scott Duncan Anthony

SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details

Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts

September 2005
Case

Martha Goldberg Aronson: Leadership Decisions at Mid-Career

By: William W. George and Andrew N. McLean

In 2005, Martha Goldberg Aronson must decide whether to accept an overseas posting in a functional role with Medtronic Corp. The move would be a professional stretch, but would entail leaving a position with a plan half completed and moving her young family overseas.... View Details

Keywords: Decisions; Work-Life Balance; Personal Development and Career; Motivation and Incentives; Opportunities; Leadership