Internet Of Things - Publications - Faculty & Research

06 Aug 2021
News

Steve Jobs and the Rise of the Celebrity CEO

18 Sep 2013
HBS Seminar

Steven Tadelis, University of California Berkeley Haas School of Business

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

involving artificial intelligence (AI), data analytics, and the Internet of Things are changing the way business leaders think about strategy. Here’s what they said: 1. Talent... View Details

Keywords: by Danielle Kost

30 Jun 2011
News

The Four Curriculums of a Great MBA

Research Summary

Advertising and the Economics of Attention

Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details

05 Sep 2020
News

Piercing the Fog of Zoom

The Challenge of Digital Transformation

The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details

15 Oct 2014
News

The Next Generation of Social Networks

Research Summary

The Evolving Role of the CIO

The Internet 'bubble' magnified the ups and downs of IT managers' fortunes into a roller coaster ride. Post-crash, the role of senior IT management is uncertain in many companies, and in need of redefinition. This project aims to define a role for CIOs and IT managers... View Details

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

There are lots of unglamorous, incumbent businesses that have used the Internet to take an enormous amount of cost out of their system and run... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

May–June 2015
Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details

Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States

Citation

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13 Aug 2008
Research & Ideas

The Inner Life of Leaders

the ancient Greek philosophers that hedgehogs know one big thing while foxes know many things. Applied to leadership, hedgehogs reduce reality to one single principle, while foxes know many things and are... View Details

Keywords: by Martha Lagace

April 2001
Supplement

Acer America: Development of the Aspire

By: Christopher A. Bartlett

Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details

Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States

Citation

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17 Jun 2022
News

In Defense of Online Anonymity

07 Nov 2023
Cold Call Podcast

How Should Meta Be Governed for the Good of Society?

Keywords: Re: Jesse M. Shapiro; Technology; Communications

January 2011 (Revised April 2023)
Course Overview Note

The Coming of Managerial Capitalism: Overview

By: Tom Nicholas

This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details

Keywords: Business History; Business or Company Management; Entrepreneurship; Business Startups; Welfare; War; Transformation; Information Technology; Finance; Situation or Environment; Decision Making; Management Analysis, Tools, and Techniques; United States

Citation

18 Feb 2015
News

Inside the Psychology of Productivity

01 Jan 2014
News

IDEO’s Culture of Helping

June 2013
Background Note

Mobilizing an Online Business

By: Peter Coles and Benjamin Edelman

Entrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure. View Details

Keywords: Mobilization Strategy; Network Effects; Platforms; Internet; Entrepreneurship; Strategy; Two-Sided Platforms; Technology Adoption; Innovation Strategy; Information Technology Industry; Telecommunications Industry; Computer Industry

Citation

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September 2022 (Revised August 2023)
Case

Audrey Tang: Using Technology to Strengthen Democracy in Taiwan

By: Shikhar Ghosh and Shweta Bagai

Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details