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Show Results For
- All HBS Web
(6,362)
- People (36)
- News (2,445)
- Research (2,863)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,287)
- 30 Jun 2011
- News
The Four Curriculums of a Great MBA
- 06 Aug 2021
- News
Steve Jobs and the Rise of the Celebrity CEO
- Research Summary
Advertising and the Economics of Attention
Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details
The Challenge of Digital Transformation
The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details
- 13 Aug 2008
- Research & Ideas
The Inner Life of Leaders
the ancient Greek philosophers that hedgehogs know one big thing while foxes know many things. Applied to leadership, hedgehogs reduce reality to one single principle, while foxes know many things and are... View Details
Keywords: by Martha Lagace
- January 2011 (Revised April 2023)
- Course Overview Note
The Coming of Managerial Capitalism: Overview
By: Tom Nicholas
This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details
Keywords: Business History; Business or Company Management; Entrepreneurship; Business Startups; Welfare; War; Transformation; Information Technology; Finance; Situation or Environment; Decision Making; Management Analysis, Tools, and Techniques; United States
Nicholas, Tom. "The Coming of Managerial Capitalism: Overview." Harvard Business School Course Overview Note 811-033, January 2011. (Revised April 2023.)
- April 2001
- Supplement
Acer America: Development of the Aspire
Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details
Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States
Bartlett, Christopher A. "Acer America: Development of the Aspire." Harvard Business School Video Supplement 301-805, April 2001.
- 18 Sep 2013
- HBS Seminar
Steven Tadelis, University of California Berkeley Haas School of Business
- 05 Sep 2020
- News
Piercing the Fog of Zoom
- 07 Nov 2023
- Cold Call Podcast
How Should Meta Be Governed for the Good of Society?
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
There are lots of unglamorous, incumbent businesses that have used the Internet to take an enormous amount of cost out of their system and run... View Details
- 18 Feb 2015
- News
Inside the Psychology of Productivity
- 01 Jan 2014
- News
IDEO’s Culture of Helping
- 17 Jun 2022
- News
In Defense of Online Anonymity
- May–June 2015
- Article
Television Advertising and Online Shopping
By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
Liaukonyte, Jura, Thales Teixeira, and Kenneth Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May–June 2015): 311–330.
- 15 Oct 2014
- News
The Next Generation of Social Networks
- Research Summary
The Evolving Role of the CIO
The Internet 'bubble' magnified the ups and downs of IT managers' fortunes into a roller coaster ride. Post-crash, the role of senior IT management is uncertain in many companies, and in need of redefinition. This project aims to define a role for CIOs and IT managers... View Details
- January 2019 (Revised October 2019)
- Case
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)
- March 2010 (Revised June 2010)
- Case
The Greening of DUMBO
By: Robert G. Eccles, Amy C. Edmondson and Abhijit Prabhu
The Brooklyn, New York, neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas, including... View Details
Keywords: Transformation; Local Range; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Public Administration Industry; New York (city, NY)
Eccles, Robert G., Amy C. Edmondson, and Abhijit Prabhu. "The Greening of DUMBO." Harvard Business School Case 410-079, March 2010. (Revised June 2010.)
- 12 PM – 1 PM EDT, 21 Apr 2020
- Webinars: Career
The Future of Project Work
In light of the COVID-19 crisis, it is clear that the world around us and our work lives are changing dramatically. This fundamental shift is bringing not only challenges but also the opportunity for new ways to work as well -- including meaningful project work. Join... View Details