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Show Results For
- All HBS Web
(1,098)
- People (2)
- News (416)
- Research (493)
- Events (3)
- Multimedia (12)
- Faculty Publications (229)
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- 25 Feb 2014
- First Look
First Look: February 25
purchase intent while the latter is not. Publisher's link: http://www.affdex.com/assets/Entertainment-effects-on-Purchase-Funnel.pdf August 2013 Columbia FDI Perspectives Government-held Equity in Foreign Investment Projects: Good for... View Details
Keywords: Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
cosmetics and personal care powerhouse declared its intention to double its consumer base to two billion and increase its share of sales from emerging markets. CEO Jean-Paul Agon made it his number one goal to "prepare the company to... View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
review the research on when people expect too little or too much self-interest in the intentions of others, as contrasted with rational behavior. We also discuss the antecedents and consequences of these naive and cynical errors, as well... View Details
Keywords: Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
management and waste to energy, as well as the characteristics of the waste management industry. The intent of the (A) case is to have students perform operational analysis on the organic waste to energy process to evaluate whether a... View Details
Keywords: Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
topics and concerns that are similar across different disciplines. This paper reports on the consortium outcomes and insights from mentors who took part in it. We develop a set of observations to guide the evolution of the sciences of design. It is our View Details
Keywords: Martha Lagace
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
even those with the most noble intent of upholding their NDAs will "inevitably disclose" what they know in the course of everyday work. As I noted earlier, states differ in their enforcement of noncompetes. California has quite... View Details
Keywords: by Martha Lagace
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Every business leader faces difficult tradeoffs when working to make a company both profitable and purposeful. But leaders who articulate a company’s deep purpose can tap into that broader vision to help them navigate short-term decisions by keeping the company’s... View Details
Keywords: by Ranjay Gulati
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched products. In another experiment, participants were asked to make a... View Details
- 19 Nov 2018
- Working Paper Summaries
Lazy Prices
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
debate about gay rights in Indiana” To investigate, Toffel and Chatterji designed an experiment to gauge whether mentioning Cook’s concerns about the RFRA influenced public support for the law, and whether Cook’s opinion affected consumers’ View Details
- 05 Sep 2012
- First Look
First Look: September 5
governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of the document, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their financial... View Details
Keywords: Sean Silverthorne
- 13 Nov 2007
- Research & Ideas
Six Steps for Reinvigorating America
women." Leaders need to set bold goals and provide the resources for people to reach those goals. It doesn't help to have legislation with a very grand sounding name like No Child Left Behind and not give it enough funding so that schools can actually live up to... View Details
Keywords: by Sean Silverthorne
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social... View Details
Keywords: by Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
for fake list prices but smaller in longer-lived stores and stores closer to regular retail channels. In a complementary laboratory experiment, we find that fake list prices have no impact on purchase intent when consumers have full... View Details
Keywords: Dina Gerdeman
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- March 2014
- Teaching Note
Roll Back Malaria and BCG: The Change Initiative
By: Nava Ashraf and Natalie Kindred
- 01 Aug 2016
- Research & Ideas
Retail Execs Underplay Current Performance to Investors--but Why?
mobile phones, tablets, as well as desktop computers. Do some retail executives mislead investors to win in the stock market? Source: Rawpixel Ltd Consumer activity data included counts of specific events that appeared to involve a consumer’s View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
Fixed—It’s Time for Regulators to Shut It Down By: Edelman, Benjamin G. Abstract—I argue that Uber's intentional malfeasance is its comparative advantage. But having grown through intentional illegality,... View Details
Keywords: Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
higher empathic concern for a person in need, which, in turn increased intentions to help. Download the paper: http://www.hbs.edu/research/pdf/11-079.pdf Platform Competition under Asymmetric Information Authors:Hanna Halaburda and Yaron... View Details
Keywords: Sean Silverthorne
- 21 Jul 2006
- Op-Ed
Enron Jury Sent the Right Message
of corporate fraud, considerations of intent dominate the details of compliance or noncompliance with arcane legal rules. This is the right message to send to the American business community. The behavior that became so widespread and... View Details
Keywords: by Malcolm S. Salter