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July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

August 2016
Case

Building Smart Neighborhoods at Bouygues

By: Amy C. Edmondson, Bertrand Moingeon, Guo Bai and Jean-François Harvey

Can a consortium of 16 organizations, including multinational corporations, local government agencies, and startups, turn a rundown Paris suburb into a “smart” (ecologically viable, high-tech, livable) neighborhood? This case explores how Bouygues Immobilier led such a... View Details

Keywords: Collaboration; Teaming; Cross-industry Collaboration; Interorganizatonal Relationships; Innovation; Nascent Industries; Smart Cities; Governance; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Information Technology Industry; Information Technology Industry; Paris; France

2016
Working Paper

The Mirroring Hypothesis: Theory, Evidence and Exceptions

By: Lyra J. Colfer and Carliss Y. Baldwin

The mirroring hypothesis predicts that organizational ties within a project, firm, or group of firms (e.g., communication, collocation, employment) will correspond to the technical patterns of dependency in the work being performed. A thorough understanding of the... View Details

Keywords: Modularity; Innovation; Product And Process Development; Organization Design; Design Structure; Organizational Ties; Mirroring Hypothesis; Industry Architecture; Product Architecture; Complex Technical Systems; Information Technology; Organizational Design; Organizational Structure; Relationships; Innovation and Invention; Product Development

June 2015 (Revised November 2016)
Supplement

HealthCare.gov: The Crash and the Fix (B)

By: Leonard A. Schlesinger and Paras D. Bhayani

A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. This case provides the follow on strategy and processes utilized to get the site up and running after the... View Details

Keywords: Organizational Change; Implementing Strategy; Implementation; Government Innovation; Health Care Industry; Health Care Reform; Service Delivery; Internet and the Web; Health; Government and Politics; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States

Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry

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October 2022
Case

Volt Lines: Leading a B2B Service Provider through a Crisis (A)

By: Navid Mojir and Gamze Yucaoglu

Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription... View Details

Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Transportation Industry; Transportation Industry; Turkey

February 1988 (Revised February 1991)
Case

Baxter Healthcare Corp.: ASAP Express

A continuation of the ASAP story described in American Hospital Supply Corp.: The ASAP System (A). As the industry and information technology have evolved, ASAP and systems like it have moved from strategic advantage to competitive necessity. Poses the issues of... View Details

Keywords: Information Technology; Competitive Advantage; Medical Devices and Supplies Industry

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14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

and interpreting data about industrial environment performance because it brings together information about companies' environmental management, provided voluntarily by managers in real time, with companies'... View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

CEO Peter Job from the U.K. and the panel's moderator, HBS Professor Debora Spar, for a look at the critical role of the media industry in how today's global information revolution plays out. "The media... View Details

Keywords: by Kenneth Liss; Information; Information; Information; Information

January 2016
Supplement

Open Innovation at Fujitsu (B)

By: Amy C. Edmondson and Jean-François Harvey

This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034. The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details

Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Information Technology Industry; Japan; United States; Sunnyvale

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

March 2001 (Revised July 2001)
Background Note

Making Sense of the Internet Business Landscape

By: Lynda M. Applegate

Discusses the shift from the industrial to the information economy from a technological, business, and societal perspective. Compares the changes we are experiencing today with the changes experienced during the shift from the agrarian to the industrial age at the turn... View Details

Keywords: Transition; Economy; Information; Perspective; Society; Internet

June 1993
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)

By: F. Warren McFarlan and Katherine N. Seger

Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details

Keywords: Restructuring; Transition; Job Cuts and Outsourcing; Contracts; Agreements and Arrangements; Business Strategy; Information Technology

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June 2012 (Revised July 2012)
Case

Business-driven Research at IBM Research India

By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo

What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from... View Details

Keywords: R＆D; Computer Services Industries; IT R＆D; Internet; Web-enabled Application; Technological Planning; Emerging Technologies; Information Technology; Internet and the Web; Research and Development; Projects; Practice; India

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

June 2015 (Revised November 2016)
Case

HealthCare.gov: The Crash and the Fix (A)

By: Leonard A. Schlesinger and Paras D. Bhayani

A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. There is a B case that provides the follow on strategy and processes utilized to get the site up and... View Details

Keywords: Organizational Change; Implementing Strategy; Implementation; Government Innovation; Health Care Industry; Health Care Reform; Health Care and Treatment; Government Administration; Governing Rules, Regulations, and Reforms; Organizational Change and Adaptation; Health Industry; Health Industry; United States

December 2002 (Revised February 2003)
Case

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details

Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry

Research Summary

eBay Auctions as Markets

An examination of eBay from an industrial organization and competitive firms perspective. Exploits survey data as a measure of information dispersion. View Details

January 1994 (Revised November 2002)
Case

Wal-Mart Stores, Inc.

By: Stephen P. Bradley and Pankaj Ghemawat

Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details

Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology

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