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- Faculty Publications (79)
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- All HBS Web (560)
- Faculty Publications (79)
- 25 Aug 2022
- News
3-Minute Briefing: Arnon Mishkin (MBA 1989)
reelection campaigns in West Virginia. Garth was a bit of a pioneer in the field of political consulting. I also worked at NBC, and then decided with all the changes in that industry I’d better get a grounding in business. I liked opening... View Details
- 12 Dec 2018
- News
Lesson Plan
on political campaigns that promise a different approach to foreign and domestic policy. As formative as those experiences were in establishing her sense of justice and political engagement, however, the linchpin is probably a very... View Details
- 01 Mar 2012
- News
Competitiveness at Risk
Porter: HBS alumni are in leadership positions all over the world, and they are making critical choices that determine the ultimate success of the US economy. The ability to get this in-depth information from our alumni and to have so... View Details
- 31 Oct 2018
- News
Pitching In for Female Leaders
yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social media defamation View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
campaign tactics they drop out. There are structural reasons why we have arrived at this state of affairs, including "winner-takes-all" elections, a two-party system that offers limited choice, and the system of View Details
Keywords: by Sean Silverthorne
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- 01 Feb 2000
- News
Q & A: Laura Liswood and the Council of Women World Leaders
that view. As I shared the information from earlier interviews with subsequent interview- ees, they seemed relieved to learn that they were not alone. I started asking them if they would like to meet each other, and they were... View Details
Keywords: Nancy O. Perry
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
“helps businesses provide this increasingly important information in a more rationalized way.” Massie's energy and output is even more remarkable given the fact that some twenty years ago, he acquired HIV in the course of his many... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
business, and the difficulties writing about such a moving target. Julia Hanna: What is the subject of your book in progress? Stephen P. Bradley: We are looking at industries that are being transformed by broadband such as the news and View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
This fall marks the launch of the first capital campaign in Harvard Business School's 94-year history, with a goal of raising $500 million by the end of 2005. In the following interview, Dean Kim B. Clark talks about the current state of... View Details
- 15 Jun 2021
- News
Action Plan: Come as You Are
Museum in Salem, Massachusetts. And from 1998 to 2004, he was executive director at Harvard’s Museum of Natural History. At the ROM, Basseches is leading a campaign to make art accessible to all. He emphasizes art’s problem-solving... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
place—perhaps become the best place—you can turn to for answers and resources. My conversations with you have convinced me there is more we can do to build on the important alumni engagement work of the Campaign to reinforce your... View Details
Keywords: Das Narayandas
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
no company is off limits. Activists have recently pressed for action at Apple, GE, and DuPont. Campaigns against companies with market capitalizations of more than $25 billion nearly tripled last year. The activist’s transformation to... View Details
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really... View Details
Keywords: by George Riedel
- 01 Dec 2016
- News
Dear Future Author…
the stagecraft of political campaigns “There are so many things that can keep you from writing. Chief among them is not considering yourself a writer. Once you cross the threshold and start telling people that you are a writer, then you... View Details
- 25 Jul 2018
- News
HBS Alumni Leader, Benefactor Dies at 86
Reunion gift committee and chaired the Capital Campaign the School held from 2002 to 2005, an effort that raised some $600 million. From 1998 to 2004, he was a member of Harvard’s Board of Overseers and served as the Board’s president... View Details