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  • All HBS Web  (4,426)
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  • September 2007 (Revised November 2007)
  • Case

Bunge: Food, Fuel, and World Markets

By: Tarun Khanna, Santiago Mingo and Jonathan West
In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details
Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil
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Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
  • October 2004 (Revised July 2013)
  • Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
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Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
  • 14 Jul 2009
  • Research & Ideas

Business Summit: China in the Global Economy

strong, said panelists. China's economy has transformed from an export-driven economy to a domestically driven economy. Given its size, the Chinese domestic market is strategically important for all global... View Details
Keywords: Re: William C. Kirby
  • Web

Global Business Course | HBS Online

markets and business on a global scale and prepare for the political, social, and economic factors driving change. 4 weeks 6-8 hours per week 4 modules Self-Paced with regular deadlines This course earns you... View Details
  • 05 Jul 2010
  • News

Marketing strategies for growth in China

  • 05 Mar 2012
  • News

What the U.S. Has in Common with Emerging Markets

  • 2009
  • Chapter

The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

By: Rawi Abdelal and John G. Ruggie
In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
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Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
  • 06 Dec 2010
  • Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details

    An Evaluation of Money Market Fund Reform Proposals

    U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S.  MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

    • Web

    Global Entrepreneurship - Course Catalog

    HBS Course Catalog Global Entrepreneurship Course Number 1631 Professor Paul Gompers Spring; Q3Q4; 3.0 credits Formerly known as Entrepreneurship Outside of the Valley Overview: Entrepreneurship has been shown to be a major driver of... View Details
    • 16 Feb 2004
    • Research & Ideas

    Marketing Wine to the World

    "The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details
    Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
    • 26 Aug 2019
    • Research & Ideas

    Lipstick Tips: How Influencers Are Making Over Beauty Marketing

    around five years ago, but is now considered a billion-dollar company. So they’re now trying to seek partnerships with influencers who have clout, but they’re competing with newer brands that have done this well from the get-go.” Global... View Details
    Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
    • Fast Answer

    FIELD Global Immersion Resources: Taiwan

    Where can I find country, industry and market information and news about Taipei to help me with FIELD Global Immersion? Industry and market research Passport Useful... View Details

      Beauty Imagined: A History of the Global Beauty Industry

      The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details

      • Web

      Published Materials - Creating Emerging Markets

      History: Business in Emerging Markets By: Gareth Austin, Carlos Davila and Geoffrey Jones MAR 2017 Article Enterprise & Society Creating Ecotourism in Costa Rica, 1970–2000 By: Geoffrey Jones and Andrew Spadafora 2015 Book Faculty... View Details
      • 14 Jan 2015
      • Research & Ideas

      Thriving in the Turbulence of Emerging Markets

      The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how... View Details
      Keywords: by Geoffrey Jones; Manufacturing; Auto
      • November 1994 (Revised February 1997)
      • Case

      Levi Strauss & Co.: Global Sourcing (A)

      By: Lynn S. Paine and Jane Palley Katz
      In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to... View Details
      Keywords: Management Teams; Decisions; Management Skills; Trade; Brands and Branding; Rights; Ethics; Foreign Direct Investment; Apparel and Accessories Industry; China
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      Paine, Lynn S., and Jane Palley Katz. "Levi Strauss & Co.: Global Sourcing (A)." Harvard Business School Case 395-127, November 1994. (Revised February 1997.)
      • June 2009
      • Supplement

      Mary Kay Inc.: Asian Market Entry (B)

      By: John A. Quelch
      By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
      Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
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      Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
      • 01 May 2008
      • Research & Ideas

      The Marketing Challenges of the China Olympics

      Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details
      Keywords: by John Quelch; Sports
      • Fast Answer

      Market Research Reports in General Databases

      Multi-Industry, Country Reports Global EMIS 2016 to current Colliers Real Estate Emerging Markets EMIS 2013 to 2018 Deloitte Multi-Industry Global EMIS 2013 to current... View Details
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