Publications

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business... View Details

Keywords: by James E. Aisner

April 2000
Supplement

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett

Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details

Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Food and Beverage Industry

March 1998
Article

Competition in Global Industries: A Conceptual Framework

By: M. E. Porter

Keywords: Competition; Global Range; Business Ventures; Framework

May 2014
Article

Right Up the Middle: How Israeli Firms Go Global

By: Jonathan Friedrich, Amit Noam and Elie Ofek

The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too... View Details

Keywords: Globalized Firms and Management; Israel

Read Now

2015
Case

Advanced Leadership Pathways: Torsten Thiele and the Global Ocean Trust

By: Rosabeth Moss Kanter and Brian Hoffstein

Following a successful career in finance, Torsten Thiele devoted himself full-time to the challenging cause of ocean conservation and stewardship. In August 2015, Thiele had already come a long way in spearheading initiatives towards the protection of the ocean: from... View Details

Keywords: Environment; Natural Environment; Environmental Sustainability; Pollutants; Science-Based Business; Climate Change; Social Enterprise; Leadership

October 2008 (Revised September 2009)
Case

Procter & Gamble in the 21st Century (A): Becoming Truly Global

By: Rosabeth M. Kanter and Matthew Bird

Since the 1980s, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide... View Details

Keywords: Mergers and Acquisitions; Values and Beliefs; Globalized Firms and Management; Leading Change; Growth Management; Mission and Purpose; Organizational Change and Adaptation

February 2016 (Revised June 2016)
Supplement

The Maggi Noodle Safety Crisis in India (B)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi

2007
Book

Global Accountabilities: Participation, Pluralism, and Public Ethics

By: Alnoor Ebrahim and Edward Weisband

This edited volume contributes analytical depth to the diverse debates on accountability in modern organizations. It explores the nature, forms and impacts of accountability efforts in civil society organizations, public and inter-governmental agencies, and private... View Details

Keywords: Ethics; Globalized Firms and Management; Corporate Accountability; Business and Government Relations

June 1999 (Revised October 1999)
Case

Eli Lilly, 1998 (B): Emerging Global Organization

By: Michael Y. Yoshino and Thomas W. Malnight

Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams. View Details

Keywords: Business Model; Geography; Globalized Firms and Management; Growth and Development; Knowledge; Management Teams; Product; Organizations; Pharmaceutical Industry

07 Aug 2013
Working Paper Summaries

Debating the Responsibility of Capitalism in Historical and Global Perspective

Keywords: by Geoffrey G. Jones

2025
Chapter

Sustainability and Green Business in Latin America

By: Geoffrey Jones

This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details

Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

As Japan continues to come to grips with the devastating toll exacted by the earthquake within its borders, the aftershocks are just beginning to be felt within the global economy. Here, several Harvard View Details

Keywords: Re: Multiple Faculty

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation

May 2013
Supplement

Can PACIV (Puerto Rico) Serve European Customers?

This is the Spreadsheet Supplement HBS Case #808099 (PACIV). Includes Exhibit 1a, Exhibit 1b, Exhibit 1c, Exhibit 1d, Exhibit 1e, Exhibit 1f, Exhibit 5, Exhibit 6, and Exhibit 8. View Details

Keywords: Entrepreneurs; Foreign Subsidiaries; Global Business; International Business; International Entrepreneurial Finance; International Operations; Entrepreneurship; Globalization; International Finance; Operations; Finance; Pharmaceutical Industry; Technology Industry; Puerto Rico; United Kingdom; Europe; United States

January 2015 (Revised August 2015)
Background Note

Climate Change: An Unfolding Story

By: Joseph B. Lassiter III, Sid Misra and Stephanie Puzio

In some parts of the world, the impacts of climate change will prove to be relatively manageable, particularly for the rich. In some parts of the world, these will not, particularly for the poor. The only certainty is that humanity's collective actions will force every... View Details

Keywords: Global Warming; Carbon; Carbon Cycle; CO2; GHG; Greenhouse Gas; IPCC; International Panel On Climate Change; Climate Change

April 2006 (Revised May 2009)
Case

Inverness Medical Innovations - Born Global (A)

Ron Zwanziger has just started his third company, having just sold the last one for $1.3 billion to Johnson & Johnson. As part of the deal with J&J, certain assets were transferred to the new company, Inverness Medical Innovations, which, at the time of its creation,... View Details

Keywords: Globalized Firms and Management; Mergers and Acquisitions; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Health Industry; Waltham